Marketers’ digital marketing skills are maturing says the IDM
Released 17 November 2011: The Institute of Direct and Digital Marketing has reported a definite trend towards a requirement for more advanced digital skills amongst marketers in 2011, confirming that practitioners’ capabilities in the discipline are maturing.
The IDM’s ongoing refresh of its training portfolio, undertaken with the advice and input from its Advisory Councils, its practitioner-tutors and its customers, has seen the addition of more advanced techniques to several existing courses, plus the launch of two completely new advanced level courses: Advanced Pay Per Click and Advanced Mobile Marketing.
IDM Marketing Director, Lisa Turner comments:
“When the IDM first incorporated digital marketing techniques into its programme more than a decade ago, the demand was very much for entry-level skills. While those foundation courses are still relevant to those who are new to marketing, or to a particular strand of it, for today’s marketer it’s clearly more about honing and improving their digital skills and strategies, rather than acquiring them from scratch.”
Advanced Pay Per Click, which runs on 21 November, will be delivered by search marketing expert Mike Rogers M IDM, Managing Director of specialist consultancy Optimize. Building on the themes of the IDM’s existing Pay Per Click Advertising course, the advanced programme will help delegates develop the best pay per click strategy for their business and to get the most from their account management, testing, ad integration and reporting opportunities.
Advanced Mobile Marketing on 7 December will explain how organisations should optimise the performance of their mobile marketing strategy. Course tutor is Robert Thurner M IDM, former Commercial Director at Incentivated, now a respected mobile marketing consultant. Robert is co-tutor for the IDM’s existing Mobile Marketing: Planning and Implementation course, which is positioned at intermediate level.
Marketers can take advantage of a special £100 launch discount on both new courses. Full details and online booking is as follows:
Advanced Pay Per Click (21 Nov)
Advanced Mobile Marketing (7 Dec)
To view the complete IDM short course portfolio by subject, level or by date, visit theidm.com/training.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
