New IDM course reveals the secrets of m-commerce to marketers

Released 04 December 2000: The essential marketing techniques for the mobile channel are explained in the latest Institute of Direct Marketing (IDM) short course, M-Commerce for Marketers. This one-day skills session will be taught by James Matthewson, Managing Director of Shrinkingearth.net, and Christopher Wilton, founder of CGL Technology Ltd.

The course will explore successful m-commerce strategies and explains how to integrate them effectively with an existing e-marketing strategy.

The IDM's Director of Professional Short Courses, Liz Bryant Heron, says, "WAP gets a bad press, not because the technology is poor, but because many marketing practitioners lack the necessary knowledge to make it work. Developing the profession's mobile marketing know-how alongside the technology will ensure direct marketers are able to deliver the early promises of m-commerce."

The one-day course will be piloted on 2 February 2001 and will run again on 27 March; further dates are also planned. To book, visit www.theidm.com or call +44 (0)20 8614 0277.

Note to editors

For further information, call Ruth Stone, PR Manager, on +44 (0)20 8614 0216 (direct) or +44 (0)7788 417109 (mobile), or e-mail ruth@orchidpr.co.uk.

About the IDM

Founded in 1987, The Institute of Direct Marketing is recognised as the fastest-growing marketing institute in Europe and has a worldwide reputation for the quality of its professional development, training programmes and membership services. Additional activities include events, awards, research, information services and consultancy. Find further information on the IDM by visiting www.theidm.com.

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