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New IDM course reveals the secrets of m-commerce to marketers

Released 04 December 2000: The essential marketing techniques for the mobile channel are explained in the latest Institute of Direct Marketing (IDM) short course, M-Commerce for Marketers. This one-day skills session will be taught by James Matthewson, Managing Director of Shrinkingearth.net, and Christopher Wilton, founder of CGL Technology Ltd.

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