New IDM data qualification smashes all targets
Released 19 October 2011: The newest qualification from the Institute of Direct and Digital Marketing has broken all records, achieving over 400 enrolments in just 8 months.
The success of the IDM Award in Data Management illustrates the importance placed by the marketing and business community on ensuring that anyone who has responsibility for this key and valuable resource, should have the skills and knowledge to manage it both effectively and lawfully.
Tim Hamill, Head of Award sponsor, the Mail Media Centre and Media research, comments:
“400 people investing or being invested in to enhance their data management skills so soon after this course has launched, for me marks a step change in attitudes towards the area of data management and an increased priority within companies to deal with their data appropriately”.
The IDM Award in Data Management was launched in April in response to several determining and important factors, not least: the increasing availability, use and significance of data within the marketing discipline; a series of high profile data security breaches and the tightening of legislation governing the handling and storage of personal data.
The first qualification specifically-designed for the use of data in a business context, the 30-hour syllabus is delivered entirely online and covers every aspect of data management from capture to governance. The IDM Award in Data Management has already gained widespread acclaim as a highly practical qualification for data management professionals, marketers and business users of data in private, public, not-for-profit and professional organisations. As Mark Chipperfield, Head of Data Management at BBC TV Licensing comments:
“The IDM Award in Data Management has arrived at a time when the credibility of the management of data couldn’t be more critical.”
The Award is also being seen as an important tool in recruitment and employee retention.
The full syllabus and booking information is available at theidm.com/dataaward.
More information on the IDM’s complete portfolio of professional marketing qualifications can be found at theidm.com/qualifications.
The IDM would like to thank both the Award’s headline sponsor, Mail Media Centre, the DMA for its support and all of the individual module sponsors: Barclays, CACI, Capita, DMA, DQM, Proximity, REaD Group, Royal Mail and Teradata.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
