Newly rebranded IDM becomes only government-approved Institute for digital marketing
Released 17 May 2011: The IDM today reveals a major rebrand and a new name. With immediate effect, and following government approval, the widely respected professional development body for marketers becomes the Institute of Direct and Digital Marketing.
The new positioning is the first stage of a two-year change programme, approved by the IDM Board and Trustees, that will ensure the Institute continues to be fit to service the professional training and development needs of the next generation of marketers.
IDM Managing Director, Derek Holder comments:
"In the face of today’s rapidly changing environment, every business needs to constantly redefine its purpose and market relevance. Given the impact of digital technologies on marketing and the fact that the IDM business model itself has changed dramatically over the last five years, it’s imperative that the Institute evolves to reflect the new values and priorities of the marketing profession it serves.."
The change programme sees a new brand identity for the IDM, a new website, two new, state-of-the-art, South West London training suites and three new, senior marketer appointments to the IDM Board: Ewan Carpenter, Global Digital Marketing Director of Glaxo SmithKline; Lawrence Mitchell, Marketing Director of Reed Business Information and Shane Redding, experienced independent consultant and Director of Think Direct.
Lawrence Mitchell comments:
"As a leading authority of digital and direct marketing, the IDM has always played a key role in supporting marketers through change. I’m pleased to be working closely with the Institute as it continues to develop marketers with the knowledge and skills to help them operate effectively in today’s economy. The focus, as always, will be on what’s important for marketers to learn today that’s going to have an impact tomorrow."
Shane Redding adds:
"The IDM is a very fresh organisation and is constantly reinventing itself. I think this rebrand is one such expression of how it embraces change wholeheartedly and is always looking to the future, while building on past success."
The IDM is renowned for its forward looking approach to professional development. It was the first ever awarding body for an internationally recognised Diploma in Direct Marketing and, in 2005 was the first to develop professional Certificate and Diploma in Digital Marketing. Currently, 60% of IDM business is digital and just last month, the Institute launched its newest qualification, the IDM Award in Data Management, with an exclusively online study option.
To see the new identity for the Institute of Direct and Digital Marketing and to hear more from its senior executives, Council members, tutors and customers, visit theidm.com.
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For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
