NSPCC strikes gold at IDM/Experian Business Performance Awards
Released 23 May 2000: The IDM/Experian Business Performance Gold Award has been made to the National Society for the Prevention of Cruelty to Children (NSPCC) for the direct marketing aspect of its high-profile Full Stop campaign. The NSPCC's direct marketing agency is WWAV Rapp Collins, which also won gold last year for the direct marketing launch of Legal & General PEPs.
The trophy, presented by Experian's Managing Director, David Coupe, was awarded to the NSPCC for its thorough integration of all media opportunities (in both the business-to-business and business-to-consumer arenas), sophisticated targeting and a 50 per cent increase in cost-effectiveness.
Professor Derek Holder, Managing Director of the IDM, says, "Our uncompromising standards and stringent selection process ensure that The Business Performance Award is without doubt the prize of prizes for the profession."
The Silver Award was presented to Thomson Travel Group with agency Evans Hunt Scott, while the Bronze Award went to Sight Savers International. Just one entrant received Highly Commended status this year, namely Prime Health, with agency Communication Solutions.
Designed as an award for clients, the IDM/Experian Business Performance Awards are now in their third year. Previous winners include Legal & General, Goldfish and Tesco.
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About the IDM
Founded in 1987, The Institute of Direct Marketing is recognised as the fastest-growing marketing institute in Europe and has a worldwide reputation for the quality of its professional development, training programmes and membership services. Additional activities include events, awards, research, information services and consultancy. Find further information on the IDM by visiting www.theidm.com.
