One of Britain's foremost Neuroscientist to present 2005 IDM Lecture
Released 02 February 2005: The 2005 IDM Annual Lecture promises to really get inside consumers' minds as it will be presented by Britain's foremost neuroscientist and Director of the Royal Institution of Great Britain, Baroness Susan Greenfield. The lecture, 'Customer Evolution: Survival of the Fittest' is sponsored by Glaxstar and takes place in London on 28 February 2005.
Greenfield's address will cover how technology is changing our lives, new observations on customer behaviour and the arising marketing opportunities/challenges.
Across her broadcasts, research and in her latest book, `Tomorrow's People`, Greenfield has established herself as an expert on how 21st century technology is changing the way people think and feel.
Baroness Greenfield promises, "For the 2005 IDM Annual Lecture I will explore the possible reasons and motivations behind the various changes in consumers' attitudes and behaviours and share with the audience the immediate and longer-term implications of these changes for modern-day marketers."
Caroline Robertson, Membership Director at the IDM explains, "We are honoured that Baroness Greenfield has agreed to speak. As a community of direct, data and digital marketers, we actively seek to leverage the latest tools and techniques. However we risk diminishing returns if we don't deploy insight into how technologies affect both the customer's psyche and actions."
Ian Hayward, Managing Director of Glaxstar adds, "The IDM lecture has a deserved reputation for breaking through the barriers of current marketing thinking and practice. The subject matter for 2005 is no exception and we are confident that it will generate imaginative and forward thinking debate in the marketing community. Baroness Greenfield's subject matter complements our own focus on how technology is shaping the future marketing landscape, which is why we are delighted to be supporting this event."
The 2005 IDM Annual Lecture promises to answer the following questions:
- How will consumers interact with technology?
- Will its complexity change the way we behave?
- Is that technology perhaps malevolent?
- Will technology replace imagination, memory, individuality or even free will?
- What are the likely differences in gender behaviour in future?
The 2005 IDM Annual Lecture, sponsored by Glaxstar, takes place on 28 February at Senate House, London, from 18:30. Tickets cost £45 +VAT for IDM Members and £60 +VAT for guests.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
About the IDM Lecture
Since its inauguration in 1996, The IDM Annual Lecture has provided a vivid series of glimpses into the future of the marketing profession, always ahead of conventional wisdom. Previous speakers have predicted the rise of the Internet as a marketing medium, explored the changing relationship between marketer and customer and foreseen the potential - and the pitfalls- of e-commerce.
About Baroness Susan Greenfield
Baroness Susan Greenfield is a professor at Oxford University, holds 25 honorary degrees, and is acknowledged as one of the most cogent and provocative speakers in the scientific world. In recent years she has been commissioned by both the Prime Minister and the Secretary of State for Industry to submit reports and to give consultative seminars.
About Glaxstar: Just imagine, gaining tomorrow's technology, today.
With people's media consumption habits having evolved at an unprecedented pace over recent years, new technologist company Glaxstar Corporation offer ingenious tools to capitalise on the consumer relationship with the Internet. Their first novel technology enables consumers to have a portable and personalised web browser on-demand on any computer anywhere they choose, enabling a brand to gain an unparalleled degree of mind share time with consumers by providing live and updatable content to theme this on-demand web browser titled Internet Adventurer(tm) via the unique Websleeve(tm) format.
Moreover it is relevant to note this new technology claims to enable children to remain 100% safe online when using any computer, anywhere.
