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PPA forges industry standard with new IDM qualification for magazine marketers

Released 09 October 2000: A new qualification, the Periodical Publishers Association (PPA) Certificate in Direct Marketing, is being piloted today at The Institute of Direct Marketing (IDM). Sponsored by Royal Mail as part of its Publishing Excellence initiative, the qualification was developed jointly by the IDM and the PPA in a bid to set an industry-wide standard for periodical marketers.

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