The Gala Group wins IDM’s first diamond award
Released 12 May 2005: National Bingo brand Gala Group and its agencies Perspektiv Marketing and ISD Computer Services have become the first winners for the IDM’s new marketing award – the IDM Diamond Business Performance Award. They beat tough competition from The Department of Works and Pensions and Draft London and PHD Confidential, and BT and OgilvyOne who were awarded silver and bronze respectively.
In all eight entries made it to the finals of the award’s top tier “Diamond” category.
Announcing the winner at the IDM Business Performance Awards Gala Dinner this evening George Smith said “The judges were most impressed with this entry which was a powerful direct marketing initiative that cleverly integrated with the process and infrastructure of the organisation. The system enabled local managers to react at speed to the market and incorporated a powerful use of technology from the database right through to digital print”.
This year the IDM Diamond Business Performance Awards, which are sponsored by Blue Sheep, underwent a major redesign to align itself more closely with the institute’s new positioning. The new Diamond Awards recognise and reward the total business achievement of strategic direct and interactive marketing programmes. The newly introduced facets of direct, data and digital each recognise marketing effectiveness in a particular discipline.
The winners of the facets are:
Direct Acquisition Award (sponsored by Euro Direct)
Royal Marsden Hospital and Harrison Troughton Wunderman
Direct Retention Award (sponsored by Proximity London)
O2 and archibald ingall stretton
Direct Creative Award (sponsored by Chemistry Communications)
WWF and WWAV Rapp Collins London.
Data Customer Insights Award (sponsored by Alterian)
Blockbuster and Armadillo
Data Targeting Award (sponsored by Wegener DM)
The One Account and TEQUILA\LONDON
Data Information Integration Award (sponsored by Acxiom)
The Gala Group and Effective DM
Data Innovation Award (sponsored by GB Group)
Britannia and Marketing Databasics.
Digital Acquisition Award (sponsored by Vertis)
Territorial Army Recruiting and Publicis Dialog.
Digital Branding Award (sponsored by WWAV Rapp Collins London)
Hewlett Packard and Publicis Dialog
Digital Creative Award (sponsored by WebOptimiser)
The Home Office and Profero
The winners were announced at the IDM BPA Awards Gala Dinner on the evening of Tuesday 10 May, 2005.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
