Top student wins trip to Google HQ in California as IDM honours first-ever qualified digital marketers
Released 03 March 2006: The graduation ceremony to celebrate the UK's first-ever professionally qualified digital marketers took place yesterday (2 March) at Google's London Offices.
These marketing practitioners were the first graduates of the IDM Diploma in Digital Marketing and IDM Certificate in Digital Marketing which were launched last year with the support of sponsor Google.
The highlight of the awards was a special prize presented to top student, Anna Walker. Anna, an Account Manager at integrated agency Meteorite, and a companion will be flown to California on an all expenses paid trip to visit Google's HQ in Mountain View.
Presenting the prize, Google's Vertical Markets Manager, James Cashmore, said "The Internet and its effect on communication, commerce and consumption has had a profound impact on advertising. Today online advertising is the fastest growing advertising medium. These IDM qualifications have been created to address demand for skilled digital marketing experts caused by this rapid expansion."
The IDM Diploma and Certificate in Digital Marketing are officially supported by the Interactive Advertising Bureau. At a time when digital marketing skills have been difficult to quantify, these new vocational qualifications provide a structured pathway for digital marketing professionals and clear proof of the holder's experience and abilities.
Neil Morris, Deputy Managing Director of the IDM adds, "We are grateful to Google and the IAB for their support, without which these world-class qualifications could not have been developed. I congratulate those pioneering students who are the first to hold these new qualifications, which I know will serve them – and their organisations – well."
For more information about IDM qualifications in digital marketing and course start dates for 2006, visit www.theidm.com/qualifications/digital-marketing/.
A free online demonstration of the IDM's remote (online) learning programme for both the Diploma and Certificate in Digital Marketing can be experienced at www.theidm.com/demo/.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
