Unica signs exclusive sponsorship deal for IDM Members' Evening Events
Released 25 January 2005: Unica, the enterprise marketing management solutions provider, has signed an exclusive sponsorship deal with the IDM for its forthcoming series of members' evening events in London.
The events run until July 2005. They feature speakers including IAB Founder, Danny Meadows Klue and Simon Uwins, Marketing Director of Tesco and cover topics as diverse as award-winning websites and B2B lead generation.
Unica is also offering all event attendees free White Papers on the latest marketing technologies, complementary memory sticks and the chance to win an iPod.
Attendance at IDM events can be credited to the new IDM Continuing Professional Development (CPD) Awards scheme which launched earlier this year.
Sara Richter, European Marketing Director of Unica says, "We are delighted to be supporting the IDM's successful and popular evening events programme and hope our contribution will encourage even more marketers to add to their knowledge pool and CPD record by coming along to these valuable and informative events."
Caroline Robertson, Membership Director at The IDM adds, "Our partnership with Unica forms a perfect alliance for our members and their guests. In practise it means our event attendees receive top level face-to-face briefings supplemented by intelligent and insightful papers. Together these will ensure event delegates keep their applicable marketing knowledge bang up to date."
The full programme of IDM Membership's events can be seen at www.theidm.com/events. To find out more visit the website, email membership@theidm.com or call 0208 614 0275.
To find out more about the IDM's CPD Award scheme visit www.theidm.com/cpd or call 0208 614 0275.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
