US and UK B2B Marketers of the Year headline 3rd Annual IDM B2B Marketing Conference
Released 10 January 2006: The 3rd Annual IDM Business to Business Marketing Conference will take place on 7 March 2006 with keynote sessions from two world renowned B2B marketing experts: US B2B Marketer of the Year, Neil Metviner, President, Pitney Bowes USA and UK B2B Marketer of the Year, Danny Garvey, VP Business Operations, BT Global Services.
A sell-out for the past two years, the conference has quickly become the leading event for all B2B marketing professionals, featuring the experiences and insights of some of the world’s most creative and respected practitioners in B2B marketing. Speakers at the 2006 conference include: James Farrer, Head of Marketing & Products, Bank of Scotland Corporate; Steve Harrison, Founder and Creative Director, Harrison Troughton Wunderman; Simon O’Mohney, Head of Marketing, Screwfix Direct; Keith Raeburn, Strategic Buyer, Marketing, Abbey; Paul Say, Head of e-Marketing, HSBC and Crispin Westhead, Lead Generation Manager, Vodafone.
Initiated and approved by the IDM B2B Council, the conference will feature the two keynote addresses, four further plenary sessions and a choice of two streams: Optimising on- and offline Marketing and Big Business Issues. The full programme can be found at www.theidm.com/b2bconference and highlights include:
- The huge opportunities presented by small businesses
- The rise of the prosumer
- The 5 key challenges faced by B2B marketers today
- The 6 key buying cycle stages
- From backyard business to multi-million pound enterprise (Screwfix case study)
- How to balance online and offline activity
- The power of creative
- Understanding today’s professional buyers. An insider’s view of how big businesses reach their buying decisions.
IDM’s Programme Director, Joanna King says: "We’re delighted that, for the third year running, the leading lights of B2B marketing have agreed to give a first hand account of their most current and successful strategies. Delegates at this year’s conference will have the opportunity to hear and learn from some award-winning case studies that not only demonstrate the latest innovations but also reveal the proven techniques of these global companies. No forward-thinking B2B marketer can afford to miss it."
Headline sponsor for the 3rd Annual IDM B2B Marketing Conference is Information Arts, with Google, Experian and Dunn & Bradstreet as associate sponsors. It takes place on 7 March at the Millennium Mayfair Hotel, London and tickets cost £595 + VAT, or £495 + VAT for IDM members. There is a £100 Early Bird saving for bookings received before 14 February and those who book two places will get a third place free. For more information, visit www.theidm.com/b2bconference.
Notes to Editors
For more information contact Juliet Hilditch at juliethilditch@theidm.com.
