USA's Marketer of the Year headlines IDM B2B Conference
Released 22 November 2004: The IDM is bringing Richard Rosen, the USA's business-to-business (B2B) marketer of the year, to the UK for the first time for its 2005 B2B Marketing Conference. In his keynote speech Richard has promised to bring the best of B2B marketing from the USA and present his new model for business-boosting brand interaction.
The IDM is bringing Richard Rosen, the USA's business-to-business (B2B) marketer of the year, to the UK for the first time for its 2005 B2B Marketing Conference. In his keynote speech Richard has promised to bring the best of B2B marketing from the USA and present his new model for business-boosting brand interaction.
Sponsored by Information Arts, Royal Mail, Wegener Direct Marketing, Meteorite, Experian, Dun & Bradstreet and supported by the IDM's B2B Council, the conference takes place on 22 February at Earls Court Conference Centre alongside the International Direct Marketing Fair.
Entitled 'Going for Growth', The IDM Annual B2B Marketing Conference has been redesigned in response to delegate feedback gathered after the sell-out launch event of 2004.
Speakers from organisations including IBM, PC World, Nokia, Google, Oracle and O2 will deliver leading edge insights, best practice examples and a range of case studies to enthuse and inform the anticipated 200 delegates.
For 2005 the conference will feature previously unpublished research concerning the UK B2B marketplace and a new Expert Panel, chaired by Professor Merlin Stone.
To cater for more specific needs the programme incorporates two streams: 'digital marketing on a tight budget' and 'demand generation and customer engagement'.
Joanna King, Director of Professional Short Courses at the IDM says, "The over-long waiting list from last year was proof positive that the B2B marketing community is hungry for an annual injection of the latest research, strategies and practises in B2B marketing. To cater for them in 2005 we have engineered a more specific programme with clearer learning outcomes and immediate business applications. On that basis I am confident we will repeat the success of 2004."
Tickets cost £495 + VAT for IDM members and £545 + VAT for non-members. Delegates booking before January 31 are eligible for a £50 discount, while those paying for two delegates get the third free. The price includes the evening Cocktail reception.
Pre-registration and the full programme can be found at www.theidm.com/b2b/.
Notes to Editors
For more information contact Ruth Stone on 020 8614 0216 (direct line), 07788 417 109 (mobile) or e-mail ruth@orchidpr.co.uk.
