White paper on interactive TV to be published
Released 19 February 2001: BMPtvi, an interactive TV advertising agency, is compiling the first-ever white paper in the UK to examine marketers' attitudes to interactive TV. This initiative is being supported by the IDM, ISBA, New Media Knowledge and Phoenix Network.
Based on a survey being conducted at present, the findings will be supplemented by additional industry research to develop a complete picture of the position of interactive TV and examine its perceived and actual value as a new channel to market.
A free copy of the white paper will be given to all marketers who complete the survey, located at www.bmptvi.co.uk. As an additional incentive, BMPtvi is offering two £140 tickets for the DTI/New Media Knowledge conference, Interactive Digital TV and Broadband in France and the UK, as a prize in a special draw. The final date for submissions is 1 March 2001.
Professor Derek Holder, Managing Director of the IDM, says, "In a short time-frame we have experienced high levels of penetration of digital TV, indicating that consumers are ready and willing for interactive marketing through their sets. To realise the potential in this area, we first need to assess current knowledge levels, which is why we are endorsing the BMPtvi survey and paper."
Note to editors
For further information, call Ruth Stone, PR Manager, on +44 (0)20 8614 0216 (direct) or +44 (0)7788 417109 (mobile), or e-mail ruth@orchidpr.co.uk.
About the IDM
Founded in 1987, The Institute of Direct Marketing is recognised as the fastest-growing marketing institute in Europe and has a worldwide reputation for the quality of its professional development, training programmes and membership services. Additional activities include events, awards, research, information services and consultancy. Find further information on the IDM by visiting www.theidm.com.
