World Business Guru Don Tapscott to speak at Annual IDM Lunch 2009
Released 04 February 2009: The Institute of Direct Marketing has secured one of the world's leading business strategists, Don Tapscott, to speak at its 2009 Annual Lunch, sponsored by Alterian, in March.
Tapscott is ranked by Accenture in the top 30 of the world's Top Business Gurus, alongside the likes of Michael Porter, Tom Peters, Stephen Covey, Charles Handy, Peter Drucker and Bill Gates and is recognised as a leading expert in the application of technology in business. He enjoys consistent worldwide acclaim, from multinational corporations and from governments, for his unerring ability to identify not only the next business imperatives driven by technology, but also the business models and strategies these require. He is also globally acknowledged as an enthralling, challenging and inspirational speaker.
Tapscott regularly heads up multi-million dollar research programmes, on which he has based several widely acclaimed books on technology and business. His best-selling Wikinomics explains how technology has shaken down the long-established hierarchies of organisation and marketplace, while his latest, Grown Up Digital describes how the first generation to grow up with the internet has now arrived as the bright new talent in our businesses. See below for Don Tapscott’s full biography.
IDM Membership Director, Caroline Robertson says:
"We're thrilled to be welcoming such an internationally renowned speaker. For those of us who want to discover the full potential of today's networked economy - a world of collaboration, user-generated content and vocal consumers, there are surely few people better positioned than Don to answer our questions."
David Eldridge, Chief Executive Officer of event sponsor Alterian adds:
"Alterian is delighted to sponsor the Annual IDM Lunch 2009 as we support the IDM’s endeavours to keep the marketing community abreast of new techniques, media and best practice. We are also keen to learn from the considerable experience of speaker Don Tapscott whose commitment to delivering important technologies to support business growth is akin to Alterian’s"
The Annual IDM Lunch is one of the most popular events in the direct, data and digital marketing calendar, typically attracting between 250 – 300 senior marketing professionals from around the UK. It has a reputation for attracting high calibre speakers (previous speakers include Sir Martin Sorrell, Sir Keith Mills and Dame Stella Rimington), and is the occasion where the IDM announces its new Honorary Life Fellows and winner of its Educator of the Year award. These are the Institute's highest accolades, reserved for individuals who have demonstrated an outstanding contribution to the direct, data and digital marketing profession.
The Annual IDM Lunch 2009 takes place at the Millennium Mayfair Hotel in central London on March 26.
Note to editors
For more information contact Juliet Hilditch on 020 8614 0229 or email juliethilditch@theidm.com.
