Professional links
Below are listed some of the eminent organisations that have proven, in our experience, to offer valuable advice and services to marketing professionals.
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| ABC (Audit Bureau of Circulation) | ( http://www.abc.org.uk ) |
| ABC provides independent verification of the circulation figures for newspapers, magazines, directories and exhibitions within the UK and Republic of Ireland. |
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| ABC Electronic | ( http://www.abce.org.uk ) |
| Offers certification of many aspects of internet, email and mobile marketing. |
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| Advertising Association (AA) | ( http://www.adassoc.org.uk/ ) |
| The Advertising Association is a federation of trade bodies representing advertising and promotional marketing industries including, agencies, media and support services. |
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| Advertising Standards Authority (ASA) | ( http://www.asa.org.uk/ ) |
| The ASA is the independent, self-regulatory body for non-broadcast advertisements in the UK. They administer the British Codes of Advertising and Sales Promotion to ensure that ads are legal, decent, honest and truthful. |
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| American Marketing Association | ( http://www.ama.org/ ) |
| The American Marketing Association is one of the largest professional associations for marketers, consisting of nearly 38,000 members worldwide in every area of marketing. |
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| Asia Digital Marketing Association (ADMA) | ( http://www.asiadma.com ) |
| The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excl. Japan). ADMA is a non-profit umbrella organisation, guided by senior executives in the industry, and charged with gaining consensus and formulating a powerful point of view on all key industry issues. The role of the organisation is to promote the strengths of digital marketing and counter misperceptions with clear, compelling information about cost effectiveness, impact |
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| Association of Publishing Agencies APA | ( http://www.apa.co.uk/ ) |
| The APA are a group of agency professionals committed to establishing codes and standards of practice and expanding the boundaries of the customer publishing industry. |
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| Australian Direct Marketing Association (ADMA) | ( http://www.adma.com.au ) |
| The ADMA is a national non-profit organisation, with over 500 member organisations, based in Sydney with State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia. |
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| British Printing Industries Federation | ( http://www.bpif.org.uk ) |
| The BPIF is a business support organisation for the UK print, printed packaging and graphic communications industry. |
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| British Promotional Merchandise Asssociation | ( http://www.bpma.co.uk ) |
| The BPMA exists to promote and represent the interests of suppliers of promotional merchandise and services. |
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| Broadcasters' Audience Research Board (BARB) | ( http://www.barb.co.uk ) |
| This organisation collects viewing figures for all television stations broadcasting in the UK. |
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| Business Link | ( http://www.businesslink.gov.uk ) |
| Practical advice for business on all aspects of starting and running a business. |
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| Business-to-Business Alliance | ( http://www.B2Balliance.info ) |
| Collaboration between seven associations covering 12 distinct B2B disciplines. Information on current training/event programs developed to serve the needs of the broad B2B marketing community (SMEs, corporates and marketers). |
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| Call Centre Association | ( http://www.cca.org.uk ) |
| The Call Centre Association (CCA) is the professional body for the call and contact centre industry in the UK. |
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| Call Centre Management Association | ( http://www.ccma.org.uk ) |
| CCMA is the professional association for call centre managers and supervisors, promoting the profession, contributing to the continuous professional development of call centre managers and supervisors and sourcing training courses. |
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| Canadian Marketing Association | ( http://www.the-cma.org ) |
| The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. |
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| Chartered Institute of Marketing (CIM) | ( http://www.cim.co.uk ) |
| CIM's mission is to be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis. |
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| Chartered Institute of Personnel and Development (CIPD) | ( http://www.cipd.co.uk ) |
| The Chartered Institute of Personnel and Development (CIPD) is the professional body for those involved in the management and development of people. |
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| Chartered Institute of Public Relations | ( http://www.ipr.org.uk/ ) |
| The Institute has over 8000 members. It represents and serves the interests of people working in public relations. |
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| Chartered Institute of Public Relations CIPR | ( http://www.cipr.co.uk ) |
| The CIPR represents the PR industry, existing to set the highest standards of professionalism and integrity within the profession.
With 9000 members from all sectors of the industry, the CIPR is the largest public relations institute in Europe.
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| Clearcast (fomerly BACC) | ( http://www.clearcast.co.uk ) |
| The operations of the Broadcast Advertising Clearance Centre (BACC), which includes the pre-transmission examination and clearance of all television advertisement has been formally transfered to the newly created Clearcast Limited.
Clearcast provide a unified resource for all commercial broadcasters to ensure adherence to best practice benchmarks across the UK broadcasting industry.
Clearcast’s shareholders include ITV, C4, Five, Sky, GMTV, Turner, IDS and Viacom. |
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| Committee of Advertising Practice (CAP) | ( http://www.cap.org.uk ) |
| CAP is the industry body that creates, revises and enforces the British Codes of Advertising and Sales Promotion that apply to both broadcast and non-broadcast marketing communications. CAP provides an online service to help marketers ensure their campaigns meet the codes. |
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| Companies House | ( http://www.companieshouse.co.uk ) |
| Companies House is the government agency responsible for company registration in Great Britain. It also provides information about British companies. |
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| Confederation of British Industry (CBI) | ( http://www.cbi.org.uk/home.html ) |
| The CBI ensures that the government of the day, the European Commission and the wider community understand both the needs of British business and the contribution it makes to the well being of UK society. |
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| Department for Business Enterprise & Regulatory Reform (BERR) | ( http://www.berr.gov.uk ) |
| BERR’s prime purpose is to help ensure business success in this increasingly competitive world and at a time when British business is facing tough challenges.
BERR supports business and enterprise championing better regulation and promoting free and fair markets in the EU and globally. And they act as shareholder for the Government in economically significant businesses.
BERR has also been given a clear mandate to be the voice for business across Government. They work with the lead departments on issues of central importance to business. These include: innovation, taxation, skills, migration, planning and transport.
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| Direct Marketing Association | ( http://www.the-dma.org ) |
| Established in the USA in 1917 the Direct Marketing Association (DMA) is the oldest trade association for users and suppliers in the direct, database and interactive marketing field. It has more than 4,700 member organisations. |
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| Direct Marketing Association (DMA) | ( http://www.dma.org.uk ) |
| The DMA (UK) Ltd is the trade organisation for companies in direct marketing in the UK. |
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| DMJobs.co.uk | ( http://www.dmjobs.co.uk ) |
| DMJobs.co.uk works with the direct marketing 's leading employers and recruitment agencies to provide a wide choice of vacancies in direct marketing. |
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| Europa - Gateway to the European Union | ( http://europa.eu/index-en.htm ) |
| Europa is the portal site of the European Union. It provides up-to-date coverage of European Union affairs and essential information on European integration. |
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| European Advertising Standards Alliance | ( http://www.easa-alliance.org ) |
| The EASA is a non-profit organisation based in Brussels promoting responsible advertising through best practice in self regulation across the EU. |
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| European Marketing Confederation | ( http://www.emc.be/ ) |
| The umbrella organisation for marketing, sales and communication associations in Europe. |
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| Fax Preference Service (FPS) | ( http://www.fpsonline.org.uk ) |
| The FPS enables businesses and individuals to register fax numbers on which they do not wish to receive direct marketing faxes. |
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| Federation of European Direct Marketing (FEDMA) | ( http://www.fedma.org ) |
| FEDMA is the official body for the European direct marketing industry. Its national members consist of direct marketing associations representing users, service providers and media/carriers of direct marketing. |
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| GS1 UK | ( http://www.gs1uk.org ) |
| Part of the worldwide GS1 network, this is a non-profit business association aiming to make supply chain standards and related technology accessible and affordable. |
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| HM Revenue & Customs | ( http://www.hmrc.gov.uk/ ) |
| This government department exists to ensure the correct tax is paid at the right time. |
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| Incorporated Society of British Advertisers (ISBA) | ( http://www.isba.org.uk ) |
| ISBA is the body representing the interests of British advertisers in all areas of commercial communications, including TV advertising, radio, press, outdoor, new media, direct marketing, sponsorship and sales promotion. |
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| Independent Print Industries Association | ( http://www.ipia.org.uk ) |
| The IPIA is an association that brings together print managers, print distributors, trade manufacturers, material suppliers and associated service providers to 'create partnerships in print'. |
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| Information Commissioner's Office | ( http://www.ico.gov.uk/ ) |
| Formerly the Data Protection Registrar. The Information Commissioner's Office is the UK's independent public body set up to promote access to official information and to protect personal information - regulates and enforces Data Protection Act, Freedom of Information Act, Privacy and Electronic Communications Regulations. |
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| Institute for the Management of Information Systems | ( http://www.imis.org.uk ) |
| The Institute for the Management of Information Systems promotes and supports the profession of information systems management. |
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| Institute of Directors | ( http://www.iod.com ) |
| The Institute of Directors is a professional body that offers information, advice, training, conferences and publications to its individual members from the business-leadership community. |
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| Institute of Practitioners in Advertising (IPA) | ( http://www.ipa.co.uk/ ) |
| The IPA is the industry body and professional institute for the UK's advertising agencies. |
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| Institute of Promotional Marketing | ( http://www.theipm.org.uk ) |
| The IPM is the trade association for the sales promotion industry. |
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| Intellect | ( http://www.intellectuk.org ) |
| Intellect is the trade association for the technology sector which includes the Information and Communications Technologies (ICT), Electronics Manufacturing and Design, and Consumer Electronics (CE) sectors, including defence and space-related IT. |
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| Intellectual Property Office | ( http://www.ipo.gov.uk ) |
| Information and resources on the intellectual property jungle of copyright, designs, patents and trade marks. |
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| Interactive Advertising Bureau (IAB) | ( http://www.iab.net/ ) |
| The IAB is an interactive advertising association. Its activities include evaluating and recommending guidelines and best practices, fielding research and educating the advertising industry about the use of interactive advertising and marketing. |
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| Mailing Preference Service (MPS) | ( http://www.mpsonline.org.uk ) |
| The MPS is funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from or added to lists used by the industry. |
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| Market Research Society | ( http://www.mrs.org.uk ) |
| MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. |
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| Marketing Council | ( http://www.marketingcouncil.org/ ) |
| The Marketing Council exists to help British business increase wealth creation and competitiveness through marketing. |
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| Marketing Society | ( http://www.marketing-society.org.uk ) |
| The Marketing Society's aim is to provide access to the best network of leading edge marketing ideas and practice. Its members are drawn from the senior ranks of line and service companies. |
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| Marketing Stars | ( http://www.marketingstars.co.uk ) |
| Marketing Stars Ltd is a specialist recruitment agency focusing on the requirements of the Marketing and Direct Marketing Industry. |
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| National Readership Survey | ( http://www.nrs.co.uk ) |
| This organisation provides readership estimates for 250 UK newspapers, supplements and magazines. |
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| Newspaper Marketing Agency (NMA) | ( http://www.nmauk.co.uk ) |
| In creating the NMA, the national newspapers have decided to act together to demonstrate the medium's effectiveness for advertisers. They recognise that there is a real need for information about the medium and the creative opportunities it offers. The company is funded by the following newspaper groups:
Associated Newspapers
Evening Standard
Guardian News & Media
Independent News and Media
Mirror Group Newspapers
News International
Telegraph Media Group
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| Newspaper Society | ( http://www.newspapersoc.org.uk ) |
| The Newspaper society represents around 1300 daily and weekly, paid for and free regional newpaper titles in the UK. |
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| Ofcom | ( http://www.ofcom.org.uk ) |
| Ofcom regulates the UK communications industries, with responsiblities across television, radio, telecommunications and wireless communications services. |
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| Office of Fair Trading | ( http://www.oft.gov.uk ) |
| Government body charged with protecting consumers and their interests and promoting effective competition in the goods and services market. |
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| Outdoor Advertising Association of Great Britain | ( http://www.oaa.org.uk ) |
| The OAA is the trade body representing outdoor media owners throughout the UK. Its primary objective is to provide a central reference point for the industry and to take appropriate action to protect and advance the interests of members. |
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| Periodical Publishers Association (PPA) | ( http://www.ppa.co.uk ) |
| The PPA is the trade association for publishers and providers of consumer, customer and business media in the UK. |
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| Phonepay Plus | ( http://www.phonepayplus.org.uk ) |
| Phonepay Plus are the regulatory body for the premium rate products and services you can buy through your landline phone bill or mobile phone account. They provide free advice to help you set up a premium rate/phone-paid service for your customers and to help you ensure your service meets the standards set out in their Code of Practice. |
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| Point of Purchase Advertising International | ( http://www.popai.co.uk ) |
| Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1,700 members worldwide. |
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| Prospect | ( http://www.prospect.org.uk ) |
| An independent trade union; members are engineers, scientists, managers and specialists in the public and private sectors. |
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| RAB (Radio Advertising Bureau) | ( http://www.rab.co.uk ) |
| RAB is funded by UK commercial radio stations. Its business is to guide national advertisers and their agencies towards effective advertising on commercial radio. |
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| RadioCentre | ( http://www.radiocentre.org ) |
| RadioCentre formed in July 2006 from the merger of the Radio Advertising Bureau (RAB) and the Commercial Radio Companies Association (CRCA). Its members consist of the overwhelming majority of UK Commercial Radio stations who fund the organisation. |
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| RAJAR (Radio Joint Audience Research Limited) | ( http://www.rajar.co.uk ) |
| RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC, UK licensed and other commercial stations. |
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| Royal Mail | ( http://www.royalmail.com/insight ) |
| Part of royalmail.com, is an online encyclopedia about direct mail. It offers research and statistics, lists and suppliers, a guide to direct mailing and campaign planning, case studies, examples of mailshots and industry
news and events. |
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| Safe Home Ordering Protection Scheme | ( http://www.shops-uk.org.uk ) |
| SHOPS' function is to re-imburse those buying from adverts or catalogues in national newspapers who might otherwise lose their money if goods which have been ordered fail to be delivered as a result of an advertiser going into liquidation, bankruptcy or ceasing to trade. |
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| Scottish Newspaper Publishers Association | ( http://www.snpa.org.uk ) |
| SNPA is the trade association representing publishers of 100 weekly and bi-weekly newspapers and a further 30 free distribution newspapers in Scotland. |
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| Simply Jobs Group | ( http://www.simplymarketingjobs.co.uk/ ) |
| Simply Jobs have 1000s of marketing jobs throughout the UK including Direct Marketing, Research & Analysis, Communications, Branding and Field Marketing. |
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| Telephone Preference Service (TPS) | ( http://www.tpsonline.org.uk ) |
| The TPS enables individuals to register their telephone number so it does not receive unsolicited sales and marketing telephone calls. |
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| The Institute of Sales and Marketing Management | ( http://www.ismm.co.uk/ ) |
| The Institute of Sales and Marketing Management is a professional body for salespeople in the UK, providing guidance, education, training and information. |
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| Train to Gain | ( http://www.traintogain.gov.uk ) |
| Train to Gain is a joint investment - between individuals and the Government, working together to boost your business by improving the skills of your individual staff members. |
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| UK Gift Card & Voucher Association | ( http://www.ukgcva.co.uk ) |
| Since 1991, UK Gift Card & Voucher Association (formerly The VA) has existed to encourage best practice amongst its members, delivering service and value to customers, as well as promoting the use of vouchers and gift cards as a gift and incentive mechanic. |
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