Privacy and cookies on

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our privacy and cookies information.

The IDM says 'Thank you' to its supporters


Many individuals and organisations contribute to the IDM's work. On behalf of the practitioners, educators and students who have benefited from their support, we say thank you.

Above: A very special 25th anniversary Honorary Life Fellowship was presented to the Vice Chairman of Ogilvy & Mather UK, Rory Sutherland Hon F IDM




2010- Terry Hunt Hon F IDM
2001-2006 Bill Cockburn CBE, TD
1994-2000 Sir Ron Dearing CBE
 2003-date Simon Hall Hon F IDM
2000-2003 David Payne F IDM
1997-1999 George Smith Hon F IDM (dec.)
1995-1997 Dave Simmons Hon F IDM
1990-1995 Graeme McCorkell Hon F IDM (dec.)
1987-1990 John Watson Hon F IDM

Lifetime Achievement Award

  • John Watson Hon F IDM, 2006
  • Barrie Spelling Hon F IDM, posthumously, 2009 (dec.)
  • George Smith Hon F IDM, 2010 (dec.)
  • Professor Derek Holder F IDM, posthumously, 2012 (dec.)

Honorary Fellowship

Our highest honour is awarded to those who have rendered exceptional service to the profession. Victor Ross was elected the IDM's inaugural Honorary Fellow in 1994.

Chris Albert (dec.)
Nick Backhouse
Martin Baier
Chris Barraclough
Arthur Bell CBE
Drayton Bird
Christian Brann
Ken Burnett
Tony Coad
David Coupe
Dr Dave Chaffey
Huw Davis
Rinalda Demetriou
Judith Donovan CBE
David Edwards
Robin Fairlie
Mark Fiddes
John Frazer-Robinson
Judi Gehlcken
John Goodwin
Simon Hall
Bryan Halsey
Steve Harrison
Mike Havard
Nick Hutton
Trevor Hilliard (dec.)
John Hughes
 Clive Humby
Terry Hunt
Professor Angus Jenkinson
David Jones
Robert Leidermann (dec.)
Andrew Lock
Paul McCarthy
Graeme McCorkell
Danny Meadows-Klue
Marc Michaels
David Miles
Sir Keith Mills
Richard Montesi
Peter Mouncey
Marc Nohr
Adam Novak (dec.)
Caroline Owen Jones
David Payne
Stewart Pearson
Amanda Phillips
Shane Redding
Joanna Reynolds
Simon Roncoroni
Victor Ross
Adrian Rowe
Ivor Samuels
Robert Scott (dec.)
 Eddie Shotton
David Simmons
Peter Simpson
George Smith (dec.)
Rosemary Smith
Sir Martin Sorrell
Barrie Spelling (dec.)
Bob Stone (dec.)
Professor Merlin Stone
Rory Sutherland
Nigel Swabey
Reimer Thedens
Brian Thomas
Mike Tildesley
Nigel Walmsley
Chris Warren
John Watson
Simon Waugh
Professor Richard Webber
Heather Westgate
Malcolm Whitmarsh
Peter Wood
Neil Woodcock
Elly Woolston
Lester Wunderman
Michael York-Palmer (dec.)

Educators of the Year

The IDM Educator of the Year award is made to those who have contributed significantly to the Institute's education programme. Each has given freely of their time to write, lecture or mentor marketing students.

Educator of the year 2015

Shane Redding

Previous Educators of the Year

Jane Cave

Jane Cave
David edwards
David Edwards
Beverly Barker
Beverly Barker
David Hughes
David Hughes (dec.)
Nick Hutton
Nick Hutton
David Cheek
David Cheek
Rod Humphreys
Rod Humphreys
Matthew Housden
Matt Housden
Lesley Tadgell-Foster
Lesley Tadgell-Foster
Ian Ramsden
Ian Ramsden
Sarah Denner-Brown
Sarah Denner-Brown
John Watson
John Watson
Huw Davis
Huw Davis
Brian Thomas
Brian Thomas
Bryan Halsey
Bryan Halsey
Drayton Bird
Drayton Bird
Simon Roncoroni
Simon Roncoroni



IDM Fellowship is an international community of distinguished direct and digital marketers who are long-standing members and supporters of the IDM's mission. Fellowship is solely by invitation of the IDM Professional Standards Committee. Members are invited to become fellows based on their experience and contribution to the profession.

Distinguished by the letters F IDM, Fellows represent leading practitioners in the field of direct and digital marketing. They have typically achieved or shown the potential to achieve in the following ways:

  • making a practical contribution to the profession of direct and digital marketing
  • challenging current thinking, showing bravery or innovation in their actions, or pioneering positive change
  • participating in communities and networks, and showing a generosity in sharing ideas and resources
  • raising awareness or increasing participation in issues related to the IDM’s mission
  • reaching a high level of accomplishment or expertise and demonstrating leadership in their field
  • holding a position of influence in their sphere or having the capacity to engage and inspire others
  • using their expertise and enthusiasm to participate in IDM projects or wider educational work
  • being recognised or commended in industry awards, voluntary schemes or national honours aligned to the IDM's mission.

In addition, Fellows must satisfy these criteria:

  • Not less than five years’ membership as a full Member of the Institute of Direct Marketing AND
  • Not less than 10 years’ experience of marketing, defined as "first-hand practitioner responsibility for, or control of, direct marketing or digital marketing planning and execution, resources management and budgetary control".

Recognition is also given to members who have attained IDM Diploma or Master qualifications.

What is expected of an IDM Fellow?

Whilst there are no specific obligations upon Fellows, it has been the practice of the IDM to call upon the Fellows as a group for advice and opinions on some of the key issues and challenges that the profession and Institute face. Invitations are also extended to draw upon their coaching and lecturing skills and to deploy their wide-ranging resources to secure potential sponsors or guest speakers.

Honorary Life Fellowship (Hon F IDM)

This lifetime honour is awarded to those who have rendered exceptional service to the profession. Victor Ross was elected the IDM's inaugural Honorary Fellow in 1994.


Log in

Log in
Forgotten password?
  By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device