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Why companies choose us

The IDM is the leading independent digital marketing trainer. Our priority is your professional development, not shareholder profit. That means we reinvest all the profit we make in developing the best direct, data and digital training or into our Education Trust, who bring in the next talented generation of marketers.

We asked leading business why they chose the IDM. They said:

  • The heritage, reassurance of being a professional institute and 25 years of excellent results made the choice easy
  • IDM training and qualifications  equips our staff with the new marketing skills we need today to apply best practice one-to-one marketing
  • Every IDM programme is practical and applied, offering real-world, up to the minute training. Our staff can apply what they learn in the classroom the next day at work, leading to improved ROI and productivity
  • The IDM has a pre-eminent Faculty of Speakers  - all experts in their fields of digital, data, CRM and direct one-to-one marketing
  • Our staff tell us IDM training is inspiring, participative, applied and fun – it means we have motivated staff and they stay longer
  • IDM staff are exceptionally friendly and professional – nice people to do business with

Here's a selection of leading companies who have trusted their staff to the IDM:

  • 3i Plc
  • Abbey
  • Affiniti
  • Age Concern
  • Alfa Romeo UK
  • ASDA
  • Asthma UK
  • ATS Euromaster Limited
  • Aviva – Norwich Union Insurance
  • B&Q
  • Bank of America
  • Barclaycard
  • BBC Worldwide Ltd
  • Bluefrog Ltd
  • BMW Financial Services Group
  • Boden
  • Boots Opticians Professional Services
  • Bose Ltd
  • Careys Manor Hotel and SenSpa
  • Cedar Communications
  • Central Office of Information
  • Centrica
  • Chartered Institute of Man. Accounting
  • Churchill Knight & Associates Limited
  • City University London
  • City & Guilds
  • Clydesdale Financial Services Ltd
  • Co-operative Group
  • Creativ Media
  • Crown Paints
  • Cumbria Tourism
  • DHL International (UK) Ltd
  • Dig for Fire
  • Dogs Trust
  • E.ON UK
  • Easynet Ltd
  • Eclipse Marketing Services Ltd
  • Egg Design Ltd
  • Enable Ireland
  • Energy Saving Trust
  • Engage Mutual Assurance
  • Equiniti Ltd
  • First Scotrail
  • Ford Motor Company Ltd
  • Fred Olsen Travel Ltd
  • Friends of The Earth
  • GE Money
  • Gigglewater Ltd
  • Go Direct! Pte Ltd
  • Hampshire County Council
  • Hargreaves Lansdown
  • Harrods Ltd
  • Haygarth Group
  • HMRC
  • Hyatt International Hotels & Resorts
  • Informa Group Plc
  • ING Direct
  • Interflora (BU) Ltd
  • Jacknella Creative Ltd
  • John Lewis Partnership
  • Joules Limited
  • Juvenile Diabetes Research Foundation
  • Kent Tourism Alliance
  • Keycamp Holidays
  • La Senza
  • Leeds City Council
  • Lego Shop At Home
  • Liverpool Victoria Group
  • London School of Economics
  • Lovefilm.com
  • MessageLabs
  • Microsoft
  • MORE TH>N
  • Muscular Dystrophy Campaign
  • National Express Coach Division
  • Nectar
  • Next plc
  • O2 UK Limited
  • Odeon Cinemas
  • Oxford University Press
  • PartyGaming
  • Post Office Ltd
  • QVC
  • Reader's Digest Association
  • Redrow Group plc
  • ReMark Americas
  • RSA
  • Samaritans
  • SAP (UK) Limited
  • Save the Children Fund
  • Simplyhealth
  • Sony Europe Ltd
  • Standard Chartered Bank
  • Sun Life Direct
  • TalkTalk
  • TDA
  • The Adventure Company
  • The Benenden Healthcare Society Limited
  • The Consortium
  • The Irish Post
  • The National Magazine Company
  • The Parkinson’s Disease Society
  • The Scout Association
  • The Trainline.com
  • The Wine Society
  • Thomson Directories Ltd
  • Thomson Reuters
  • Tiffany & Co
  • Tourism Ireland Limited
  • UNICEF UK
  • Unite the Union
  • Universal Music / Polydor Records
  • Ventura
  • VisitBritain
  • Which? Ltd
  • White Stuff Limited
  • Xerox Ltd
  • YWCA HQ
  • Zenith Optimedia
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