ad:tech Academy, 24 September 2008

Wed 24 September

Speaker

10.30
11.00

Marketing & the 8 Social Media Commandments

• Examples of how brands are harnessing social media goodness
• Case studies of disasters and how not to play nice with online communities
• 8 simple commandments to apply in your new online marketing

Will McInnes Nixon McInnes

11.15
11.45

A brief introduction to affiliate marketing

• Affiliate Marketing
• What is Cost Per Action?
• What is an affiliate network?
• Who are affiliates?
• Best practice tips

David Hall
Affiliate Window

12.00
12.30

Improving email deliverability to drive conversions

• How to improve low read rates and click throughs
• How to improve template designs and avoid junking
• How to improve your campaigns by using more functionality in your email marketing platform

Paul Crabtree
Adestra

12.45
13.45

Keynote address

Peter Cowley
Endemol UK

14.00
14.30

How to write to be found by search engines

• What five text-only fixes can improve your organic search results?
• How search titles and 'snippets' can drive up click-through rates
• What to do when your search strategy and brand strategy collide...

Martin Wake
Sticky Content

14.45
15.15

An introduction to Behavioural Targeting

• An introduction to online targeting - what it is, how it works and how it can benefit DM
• The need to harvest audience insight
• Changes to the buy-in process - buying audiences, not inventory
• Educating the market

Donald Hamilton
wunderloop

15.30
16.00

Online and Mobile: 1+1=10

The PC and mobile are complimentary, but very different – this session explains how marketing directors can leverage these two technologies in conjunction. Mobile is about more than just “text for callback” and CRM text alerts. Examples discussed include:

• Mobile as a driver to online
• Online as a driver to mobile
• The Mobile internet and mobile advertising opportunities

Robert Thurner
Incentivated