ad:tech Academy, 24 September 2008

The IDM Academy ran on 24 September at ad:tech 2008. Session presentations are now available, please click on the session titles to download the presentation – this may take a few moments.

Wed 24 September		Speaker

10.30 11.00	Marketing & the 8 Social Media Commandments Examples of how brands are harnessing social media goodness Case studies of disasters and how not to play nice with online communities 8 simple commandments to apply in your new online marketing	Will McInnes Nixon McInnes
11.15 11.45	A brief introduction to affiliate marketing Affiliate Marketing What is Cost Per Action? What is an affiliate network? Who are affiliates? Best practice tips	David Hall Affiliate Window
12.00 12.30	Improving email deliverability to drive conversions How to improve low read rates and click throughs How to improve template designs and avoid junking How to improve your campaigns by using more functionality in your email marketing platform	Paul Crabtree Adestra
12.45 13.45	Keynote address	Peter Cowley Endemol UK
14.00 14.30	How to write to be found by search engines What five text-only fixes can improve your organic search results? How search titles and 'snippets' can drive up click-through rates What to do when your search strategy and brand strategy collide...	Martin Wake Sticky Content
14.45 15.15	An introduction to Behavioural Targeting Unfortunately we did not have permission to upload this presentation An introduction to online targeting - what it is, how it works and how it can benefit DM The need to harvest audience insight Changes to the buy-in process - buying audiences, not inventory Educating the market	Donald Hamilton wunderloop
15.30 16.00	Online and Mobile: 1+1=10 The PC and mobile are complimentary, but very different – this session explains how marketing directors can leverage these two technologies in conjunction. Mobile is about more than just “text for callback” and CRM text alerts. Examples discussed include: Mobile as a driver to online Online as a driver to mobile The Mobile internet and mobile advertising opportunities	Robert Thurner Incentivated