ad:tech Academy, 24 September 2008
The IDM Academy ran on 24 September at ad:tech 2008. Session presentations are now available, please click on the session titles to download the presentation – this may take a few moments.
| Wed 24 September | Speaker | ||
| 10.30 | Marketing & the 8 Social Media Commandments
| Will McInnes Nixon McInnes | |
| 11.15 | A brief introduction to affiliate marketing
| David Hall | |
| 12.00 | Improving email deliverability to drive conversions
| Paul Crabtree | |
| 12.45 | Keynote address | Peter Cowley | |
| 14.00 | How to write to be found by search engines
| Martin Wake | |
| 14.45 | An introduction to Behavioural Targeting Unfortunately we did not have permission to upload this presentation
| Donald Hamilton | |
| 15.30 | The PC and mobile are complimentary, but very different – this session explains how marketing directors can leverage these two technologies in conjunction. Mobile is about more than just “text for callback” and CRM text alerts. Examples discussed include:
| Robert Thurner |
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