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The IDM B2B Marketing Conference Sponsors

The IDM would like to thank all our sponsors, marketing and media partners whose support funds the ongoing educational work of the IDM. Find out more about how your organisation can work with the IDM today.

D&B

Data as a Service – Transform your CRM
The new Hoover’s CRM solution from D&B is transforming the way companies utilise CRM systems to drive their business. Whether your customer and prospect data is on premise or you use Cloud applications, you can drive use of your CRM and improve sales and marketing effectiveness by improving your data quality, building targeted prospect lists and creating a better picture of your customers and prospects directly within your CRM. Compatible with leading CRM systems including SalesforceTM, Microsoft Dynamics® CRM, Oracle® CRM On Demand, Siebel® CRM On Demand and SAP® CRM, the Hoover’s application is consistently rated in the top 10 paid for applications on Salesforce AppExchange. For more information on Hoover’s click here.

D&B offer a range of Sales and Marketing Solutions covering Data Management, Data Planning & Buying, Marketing Analytics, Reference & Research, UK & Global B2B Data and Sales Territory Planning. D&B is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 167 years. D&B's global commercial database contains more than 160 million business records.

Tel no 0800 001234, www.dnb.co.uk

Aprimo

Join the Marketing Revolution - Tear Down the Silos, streamline your marketing activities and prove ROI
The marketing world is undergoing revolutionary upheaval and change. Customers now control the flow of information through Web-enabled resources and social networks, and new avenues of dialogue. Media channels continually expand and evolve while traditional corporate and product brands disintegrate. Meanwhile, products and services are merging as customers redefine what constitutes value.

Aprimo is the change navigator for consumer (B2C) and business (B2B) marketers. We provide new and smarter ways to leverage changing media tools and streamline your internal marketing processes—ensuring your organization can break down traditional silos for greater collaboration and flexibility. We allow you to turn marketing change into a competitive advantage…one step at a time.

Aprimo provides modular software, on demand, that allows marketers to measure and analyse their programs to deliver increased and measurable ROI. We understand the shifts in marketing and can guide you through them, enabling you to move from traditional monologues (event-driven, one-touch-at-a-time campaigns) to developing an on-going, anywhere, anytime dialogue with your audience that results in more meaningful, more efficient interactions with customers everywhere.

True to our ethos of helping you navigate change, we are delighted to welcome the thoughts and best practices of leading Marketing practitioners in our latest book – Thoughts from the Front Line. For your copy go to www.aprimo.com/uk/revolution2010

As part of our ‘Thoughts from the Front Line’ series, we are holding an Ask the Experts (breakfast briefing) panel session on 3rd June, Central London, where 3 leading industry practitioners will present their thoughts on social media, email and e-commerce and be available to answer your questions about your challenges on digital marketing topics. This highly interactive session will give you the chance to not only pick the brains of these experts, but to share your ideas and views with a room full of your peers too, making for an excellent networking session, so register your interest here.

B2B Marketing

B2B Marketing is the only best practice information resource dedicated to the B2B marketing sector. We do this by providing practical content (in both print and online formats) and events (including workshops, seminars and an annual conference and awards ceremony) all which is designed to help marketers increase their understanding, evaluate trends and drive more effective marketing. Find out more by visiting http://www.b2bm.biz.

elliottyoung

We're proud to have created the IDM's B2B Marketing Conference campaign for the last two years. Dedicated to effective and innovative B2B communications, we're fully integrated (offline and digital), and our industry-commended one-to-one campaigns have given our clients response rates as high as 70% - no lie! From strategy and writing through to design and production across all marketing disciplines, we make our clients look like they should and sound like they truly mean it. Visit www.elliottyoung.co.uk

Siverstream TV

The IDM would like to thank Silverstream TV for their assistance in the filming and creation of the iDMplayer. To find out more about Silverstream expertise please visit www.silverstream.tv/.