IDM Qualifications in B2B Marketing - become one of the most qualified and capable B2B marketing practitioners in Europe

In recognition of this, the IDM has introduced these two new qualifications in B2B Marketing, the first of their kind in Europe.

When you hold the IDM Certificate or Diploma in B2B Marketing, you’ll have proof that your knowledge spans the complete B2B marketing project cycle. You’ll know how to plan and implement a multi-channel B2B marketing strategy; build a brand, harness data, and brief and evaluate creative work. You’ll understand the legal implications of all forms of B2B activity and you’ll know how to manage integrated communications programmes and execute effective tactical campaigns.

You’ll become one of the most capable practitioners within B2B marketing – and you’ll have an internationally recognised qualification to prove it.

With thanks to our sponsors

The IDM Business-to-Business qualifications are sponsored by Viking Direct and Blue Sheep. Click here for more information.