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How to build digital skills

Oct 15, 2014 | By Professor Merlin Stone Hon F IDM | Consultant & Trainer | Merlin Stone Consulting

A dual market exists for training – digital marketers who need to grasp the full breadth of both online and offline activity, and conventional marketers who need to skill-up for the digital realm. What are the differing needs of these groups and how well are existing training resources meeting them?

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With the proliferation of customer touchpoints across Paid, Owned and Earned media, providing a seamless customer experience is now a major concern for marketers, particularly for larger organisations…

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The B2B modules of the IDM Postgraduate Diplomas with B2B revealed some pretty hot tips this autumn – straight from the mouths (well, keyboards) of the IDM B2B Marketing Council. Sharp and succinct; inspiring and exacting, all are priceless words of wisdom that every B2B marketer should heed.

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Dmexco : the best bits

Sep 25, 2014 | By John Watton | Director, Digital Marketing EMEA | Adobe

I was lucky enough to spend two days at the dmexco event in Cologne earlier in the month. With hundreds of speakers and thousands of visitors. its difficult to boil that down to a few highlights, but here’s my attempt at six.

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In August the two most significant developments for me were the updates to the Facebook and Google algorithm – check these alerts out in the sections on search and social media marketing below. There’s also a new analytics tool available from Twitter. Here’s a summary of the latest developments in digital marketing.

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Email marketing is not dying, but we are killing it

Jul 31, 2014 | By Steve Kemish F IDM | Founder & Managing Director | Blue Lateral

So my last blog in June was all about the myth that email marketing is dead. It’s a myth I’ll never stop trying to explode. Email is NOT dying. It’s very much alive and getting great results for businesses who use it well. But if we’re not careful, we’re in severe danger of killing it.

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The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here.

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5 Tips to becoming a Social Enterprise

Jul 24, 2014 | By Zoe Sands Dip DigM | Head of Digital EMEA | Juniper Networks

I truly believe that any organisation can become a social enterprise; it is very much down to organisational culture and the attitude of employees. Firstly, the organisation must be open to change and adopting new practices, processes and tools and secondly employees must be willing to embrace change and these new ways of doing business.

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Marketing Automation – debunking the hype

Jun 13, 2014 | By Shane Redding Hon F IDM | Director | Cyance

If you are considering investing in marketing automation, how do you ensure that it will benefit your company?

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For as long as I can remember (2001, when I launched my first email marketing campaign) naysayers have been giving email marketing a hard time, for two reasons.

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The recent ‘Tackling the Digital Skills Gap’ event hosted by the IAB and IDM highlighted the issues facing employers and employees when looking to develop skills in the marketing profession. Here are just some of the issues discussed by our panel of senior marketers.

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Whenever a sports team becomes particularly dominant, it triggers a guessing game as to how it achieved its results. Team GB’s extraordinary success in the 2012 London Olympics is a good example – theories about how it came to win seven golds, one silver and one bronze in track cycling ranged from the unusual (heated shorts – true) to the ridiculous (magic wheels that were somehow more round – untrue).

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Nearly 9 out of 10 marketers say there are barriers to professional development in their organisations, according to the brand new Marketing Week/IDM training survey 2014. This is shocking.

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Jelly and I Scream!!

Jan 15, 2014 | By Joe Edwards F IDM | Digital & Social Director | MOI

So Jelly has arrived. Thanks for that Biz Stone!

I’ve been reading a little around Jelly (only a week old) and it being a Q & A platform I thought I’d better ask what others thought of it. Below are some of their thoughts, and below that are my slightly more formalised ones.

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10 Digital and IT Trends for 2014

Jan 07, 2014 | By Zoe Sands Dip DigM | Head of Digital EMEA | Juniper Networks

It’s that time of year where we review our achievements for the past year – how did we perform during 2013? What results were achieved? Was this a good or bad year for us? Most of us look forward to a new year with much gusto and positivity. So, here are ten trends, which I think will shape digital marketing and IT in the coming 12 months.

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