You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.
The next issue of the IDM Journal of Direct and Digital Marketing Practice is a very special one. It not only puts the spotlight on B2B marketing, but its articles, papers, opinion pieces and case studies are provided and written by the IDM B2B Council. As a preview to its publication at the end of the month, here are 16 quotes, stats and tips for you to use and enjoy.0 comments | Full story
Digital Doughnut’s production of ‘Popcorn – Award Winning Marketing’ held at Vue Cinema in Leicester Square reveals just how creative marketing and advertising can be when brands push the boundaries with their campaigns. In this digital world, it seems that the creative boundaries are constantly evolving, with ideas becoming bigger and better all the time.0 comments | Full story
Today’s mobile device – whether a tablet, smartphone, hybrid or watch – empowers us to control so many parts of our lives, day and night. Our expectations of the customer experiences we should get from all brands are set sky high. But in reality, the vast majority of brands still fall far short of delivering flawless experiences across the customer journey.0 comments | Full story
Too few companies have a Customer Strategy, let alone a CustomerInsight (CI) Strategy. At least, that’s my experience.
In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business.5 comments | Full story
January was a quiet month for changes on the main digital platforms. The main development to be aware of from January is that Facebook changed its newsfeed to filter out ‘promotional posts’. The following post reviews trends in marketing technology and techniques across 5 key areas of managing digital marketing.0 comments | Full story
“Customer insight” is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or mis-interpretation. Akin to “proposition” (or marketing mix) which some marketers treat as if it means product, whilst others use as another word for promotion, customer insight is in danger of meaning all things to all men. In this extract from Holistic customer insight as an engine of growth in the current issue of the IDM Journal, I look at the four essential elements required for true customer insight.0 comments | Full story
I’ve just finished reading an article in Marketing Magazine entitled “Is the talent shortage in the marketing industry a myth?” It presents views from three senior professionals who believe that yes, it is a myth and three who think it isn’t. I came away confused – and frankly, irritated by the way the argument sits on the fence.0 comments | Full story