RSS feedFor marketers who walk the walk

You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.

You are here: Blog home

The recent ‘Tackling the Digital Skills Gap’ event hosted by the IAB and IDM highlighted the issues facing employers and employees when looking to develop skills in the marketing profession. Here are just some of the issues discussed by our panel of senior marketers.

0 comments | Full story

Whenever a sports team becomes particularly dominant, it triggers a guessing game as to how it achieved its results. Team GB’s extraordinary success in the 2012 London Olympics is a good example – theories about how it came to win seven golds, one silver and one bronze in track cycling ranged from the unusual (heated shorts – true) to the ridiculous (magic wheels that were somehow more round – untrue).

0 comments | Full story

Nearly 9 out of 10 marketers say there are barriers to professional development in their organisations, according to the brand new Marketing Week/IDM training survey 2014. This is shocking.

1 comment | Full story

Jelly and I Scream!!

Jan 15, 2014 | By Joe Edwards M IDM | Planning Director | Brandwidth

So Jelly has arrived. Thanks for that Biz Stone!

I’ve been reading a little around Jelly (only a week old) and it being a Q & A platform I thought I’d better ask what others thought of it. Below are some of their thoughts, and below that are my slightly more formalised ones.

1 comment | Full story

10 Digital and IT Trends for 2014

Jan 07, 2014 | By Zoe Sands Dip DigM | Head of Digital EMEA | Juniper Networks

It’s that time of year where we review our achievements for the past year – how did we perform during 2013? What results were achieved? Was this a good or bad year for us? Most of us look forward to a new year with much gusto and positivity. So, here are ten trends, which I think will shape digital marketing and IT in the coming 12 months.

2 comments | Full story

In our final monthly round-up of 2013, the most significant platform developments we share are in the SEO (mobile) and Email (Gmail) sections. Looking forward to 2014 we have advice on trends to consider for your marketing in 2014 – thanks to our different contributors who I have “name-checked”.

0 comments | Full story

At Christmas, the retail goose gets fat. With many UK shops adopting “Black Friday” and offering discounts on the last Friday in November, swiftly followed by the expected busiest day of the year for e-tailers, there is hope that consumers have rediscovered their appetite for shopping. While festive and gift purchases always provide a boost, there has been talk of an overall uplift of some 3.5 per cent or £2 billion in spending.

1 comment | Full story

Hindsight is a wonderful thing. We learn so much from our experiences. And so that others can learn from them too, here’s another from our occasional “10 Things” series. When Charlotte Cornish M IDM joined our senior management team as COO, we asked her, out of everything she’s learned throughout her career, what 10 things would have been really useful to know right at the start. Here’s what she said.

0 comments | Full story

From initiation to graduation. My digital marketing journey

Nov 27, 2013 | By Zoe Sands Dip DigM | Head of Digital EMEA | Juniper Networks

After 16 years as a digital marketing practitioner, I’ve now acquired my IDM postgraduate Diploma in Digital Marketing. And just in case you wondering, it didn’t take me 16 years to pass my exams, I passed first time round :-) Back in January 2012 I embarked on an 18 month learning programme, which included two dissertations and three final written exams in June this year. Yes, I can’t believe I had to write for 3 hours non-stop for 3 examinations! I must apologise to the examiners who had to read my appalling writing!

0 comments | Full story

In many ways it seems that we are all living the technology dream. The advent of the internet, then the web and the ever faster evolution of services and devices have transformed the way people live their lives at home, on the move and at work. Technologists among us would add that now the ever accelerating trends of mobile, cloud, big data and social are transforming the IT landscape for businesses and working life. But over the past few years a nagging sense of doubt has grown up.

0 comments | Full story

We hope you find our regular roundup of the developments in digital marketing that matter and the summary of other advice useful. Here’s this month’s selection.

0 comments | Full story

Suppose you are shopping for some new clothes and have found similar items in two High Street chains, such as Primark and New Look. They are identical in price and you like the style of both, so how to decide between them? Perhaps triggered by recent headlines about the collapse of clothing factories in Bangladesh, you decide it would be good to check on the ethical sourcing of the garments. But how to go about it?

0 comments | Full story

Each month we review the developments across the 5 key areas of digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms.

0 comments | Full story

Relying on evidence rather than gut-feel is the defining characteristic of data-driven marketing, especially in digital channels. Where a marketing director might once have been able to persuade the board to fund a TV commercial based on his intuition about the target market, nowadays she is more likely to use sheafs of data that support a “golden nugget” of insight in order to win budget for an online campaign.

0 comments | Full story

Are we a single, indivisible personality or are we really a mosaic of multiple personas? Psychologists have wrestled with the question for decades, often struggling to explain the contradictions which most individuals demonstrate in their behaviour at some point. With the visibility that digital and mobile channels now provide into that behaviour, it seems increasingly likely that the most robust model of our psyches is one that assumes that we have multiple facets that reflect our mood, the mode of engagement with other people and even how truthful we are feeling.

0 comments | Full story

Search the blog