You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.
A dual market exists for training – digital marketers who need to grasp the full breadth of both online and offline activity, and conventional marketers who need to skill-up for the digital realm. What are the differing needs of these groups and how well are existing training resources meeting them?1 comment | Full story
The B2B modules of the IDM Postgraduate Diplomas with B2B revealed some pretty hot tips this autumn – straight from the mouths (well, keyboards) of the IDM B2B Marketing Council. Sharp and succinct; inspiring and exacting, all are priceless words of wisdom that every B2B marketer should heed.0 comments | Full story
In August the two most significant developments for me were the updates to the Facebook and Google algorithm – check these alerts out in the sections on search and social media marketing below. There’s also a new analytics tool available from Twitter. Here’s a summary of the latest developments in digital marketing.0 comments | Full story
So my last blog in June was all about the myth that email marketing is dead. It’s a myth I’ll never stop trying to explode. Email is NOT dying. It’s very much alive and getting great results for businesses who use it well. But if we’re not careful, we’re in severe danger of killing it.1 comment | Full story
The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here.0 comments | Full story
Whenever a sports team becomes particularly dominant, it triggers a guessing game as to how it achieved its results. Team GB’s extraordinary success in the 2012 London Olympics is a good example – theories about how it came to win seven golds, one silver and one bronze in track cycling ranged from the unusual (heated shorts – true) to the ridiculous (magic wheels that were somehow more round – untrue).0 comments | Full story
It’s that time of year where we review our achievements for the past year – how did we perform during 2013? What results were achieved? Was this a good or bad year for us? Most of us look forward to a new year with much gusto and positivity. So, here are ten trends, which I think will shape digital marketing and IT in the coming 12 months.3 comments | Full story