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You are here: Blog home » Data marketing » Customer insight » A summary of the latest developments in digital marketing from October 2012

Although there was a flurry of new feature announcements in October after the summer “break” which we cover below, we believe that defining a strategic approach to marketing is what is most important and this is where we start our summary…

The most obvious developments in October were the introduction of new hardware platforms that you couldn’t fail to miss, thanks to coverage in the main stream media. We cover these in our user experience and conversion section where we also have reviews covering the business relevance of two major Google Analytics developments.

On a lighter note, this video simulation This video simulation of the way we will use our phones in 2025 was one of our most popular posts in October, although many felt it didn’t give a positive image of life or marketing in the future…

Strategy and planning

Social media and content marketing

Search marketing

User experience, analytics and conversion optimisation

Email marketing and CRM

This regular summary was created by Dave Chaffey of Marketing advice site SmartInsights.com. Smart Insights are the official content partner to the IDM.

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