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Beverly Barker F IDM | Senior Lecturer | IDM

Beverly started her career in 1984 as a broadcast media buyer with Ogilvy & Mather. After moving through a succession of agencies she was eventually appointed Head of Direct and Interactive at media buying giant Carat, where she remained a leader until 2002. She now manages to successfully combine academia with her commercial interests, working as a senior lecturer in Marketing at London SouthBank University as well as being a regular tutor across the IDM Qualifications portfolio. In November 2011 she was recognised for her exceptional contribution to direct and digital marketing education when she received the prestigious IDM Educator of the Year award.

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