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Drayton Bird F IDM, FRSA | Drayton Bird Associates

The CIM named Drayton one of 50 individuals who’ve shaped today’s marketing. David Ogilvy said he "knows more about direct marketing than anyone in the world." And Sir Martin Sorrell, said: “The world is full of people lucky enough to have learned from him.” In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l985 to O&M. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest DM agency network, and was elected to the worldwide Ogilvy Group board. He now runs Drayton Bird Associates who specialise in getting better results, online and off. Drayton has written 5 books, including: Commonsense Direct and Digital Marketing – 5th edition out now; and Salesletters that Sell. He's also written over 1,000 columns for international magazines, spoken in 50 countries and worked with many brands, including Amex, BA, Deutsche Post, Everestm, Ford, Microsoft, Nestle, P&G, Philips, The Prudential, The Royal Mail, Unilever and Visa.

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