For marketers who walk the walk

Dave is a prolific author, blogger, consultant and professional trainer specialising in digital marketing. He is proud to have been recognised by the Department of Trade and Industry in 2004 as one of the leading individuals who have provided input and influence on the development and growth of ecommerce and the internet in the UK over the previous 10 years. Dave is course tutor for the recently launched and sell-out IDM course, Developing your Digital Marketing Strategy, drawing on 15 years of experience delivering practical digital marketing training and consulting. Recent in-company training and consulting assignments include both B2C and B2B projects for organisations such as 3M, BP, CIPD, Euroffice, Fellowes, HSBC, Mercedes-Benz, Smith and Nephew and Tektronix. Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. Many of these books are now in their fourth edition and translations include Chinese, Dutch, German, Greek, Italian and Serbian.

Dave's blogs

• Is a digital marketing strategy necessary – 10 reasons it may be and one reason it may not, 13 Sep 2010
• Today all organisations need to be publishers, but do they act like publishers?, 10 May 2010