For marketers who walk the walk

Andy Grant is a B2B Marketing professional with significant experience in both national and international environments with particular focus in channel marketing and utilising partner sponsorships. A member of the IDM B2B Marketing Council, Andy is a creative and effective thinker with proven and consistent commercial, management and communication skills. Most recently he worked for Nortel as Regional Marketing Leader, Northern Europe, where he joined from Avaya in May 2007. Upon Nortel's purchase by Avaya in 2010, Andy created Bowan Arrow Ltd – On Target Marketing an independent marketing consultancy that focuses on the delivery of channel marketing projects for vendors and partners.

Andy's blogs

• Multi-skilling the B2B Marketing Department, 23 Apr 2013
• My thoughts on the 9th IDM B2B Marketing Conference, 25 May 2012
• Vendor Funding: Accrued or Discretionary, what is best for the partners?, 27 Apr 2012
• Are events still effective marketing activities?, 01 Dec 2011
• B2B marketer as B2B customer – blurred boundary or insightful opportunity?, 04 May 2011
• Demand Generation, 08 Sep 2010
• Self Service has gone mad…, 10 Aug 2010
• Is Telemarketing still taboo?, 07 Jul 2010
• Marketing as a Managed Service, 05 May 2010