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Pete Jakob | Brand Manager | IBM UK and Ireland

Pete is a member of the IDM B2B Marketing Council and has been with IBM for over 25 years in both sales and marketing roles at a UK, European and Global level. His experiences have included product marketing, channel marketing and new market development. He thrives in areas of change and uncertainty and recently has been leading critical transformation projects around the areas of marketing automation, lead nurturing and marketing database. Currently he is responsible for all of IBM's advertising in the UK and Ireland along with the company's digital strategy and its three high profile customer centres. Pete is driven by a passion for the B2B marketing profession along with a relentless curiosity to explore new ideas and approaches.

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