For marketers who walk the walk

Iain Lovatt F IDM, Executive Chairman, BlueSheep. Since launching the business in 1987, Blue Sheep has become a major player in the B2B market, serving organisations such as DSGi, The Learning and Skills council, and many others. Iain’s expertise lies in his enthusiasm and ability to understand a client’s objectives and deliver bespoke customer focused solutions.

Iain's blogs

• Humans – we’re a fickle lot!, 22 Jul 2011
• In denial. My world is fine without any changes, thank you!, 13 May 2011
• Change is good – it will give you a new lease of life, 14 Apr 2011
• Common Sense Customer Inequality from Uncle Sam, 06 Mar 2011
• Great Expectations, 14 Feb 2011
• Lost in Interpretation?, 23 Jan 2011
• Been to the Bookies Lately? Does your marketing look more like spread betting?, 04 Jan 2011
• Economy of scale marketing (what we have been practising for the past forty years), 29 Nov 2010
• £2m fines for silent calls – we have only ourselves to blame, 27 Oct 2010
• The Customer is King (not always!), 24 Sep 2010
• Marketing is Broken – so what next? (How can we re-invent our marketing programmes?), 09 Sep 2010
• Google – The Next Big Marketing Failure?, 16 Aug 2010
• Data not creative (use data to drive strategy not creative), 02 Aug 2010
• You get what you get because you do as you do, 21 Jul 2010
• Left Brain, not Right Brain (why not the whole brain)?, 29 Jun 2010