For marketers who walk the walk

You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.

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Maureen McDonagh | E-Commerce Director | Nectar, a Groupe Aeroplan company

Before joining Nectar, Maureen worked for News International responsible for all transactional strategic partnerships and created compelling marketing promotions for readers across digital, print and mobile. Her current role is to drive forward core E-Commerce propositions on Nectar.com, delivering revenue and ROI for key clients whilst investigating new opportunities in this space. She uses multiple channels to drive acquisition, loyalty and change in customer behaviour and engagement to deliver targets.

Maureen's blogs

Is the past an indicator for success in the future?, 30 Sep 2011

Google - The Next Big Marketing Failure? - 20 comments
5 good reasons why you should fall back in love with Email Marketing - 12 comments
Marketers - You're banned! - 10 comments
Opportunities & Threats: How Senior Marketers See The Future Of Social Media - 9 comments
Is Telemarketing still taboo? - 8 comments
Marketing is Broken - so what next? (How can we re-invent our marketing programmes?) - 8 comments
Marketing in the Cloud - made clear - 7 comments
Is Digital the New Direct? - 6 comments
Demand Generation - 6 comments
How to use LinkedIn for professional networking and business development - Part 1 - 6 comments

For marketers who walk the walk

Maureen McDonagh | E-Commerce Director | Nectar, a Groupe Aeroplan company

Maureen's blogs

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