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Shane Redding Hon F IDM | Director | Think Direct

Appointed a non-exectutive director to the IDM board in 2011, Shane is an independent consultant with over 20 years' international business to business and consumer direct marketing experience. Shane provides strategic direct marketing advice and practical training to both end users and DM suppliers; clients include Sage plc, the Institute of Directors, Dennis Publishing and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use direct marketing to significantly improve the bottom line. Shane also tutors on the IDM's qualifications portfolio.

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