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David Reed M IDM | Editor | Data IQ & IDM Award in Data Management

David is the leading independent journalist covering data and direct marketing in the UK. In recognition of this, he was elected to the DMA (UK) Roll of Honour in 2004, the only journalist and non-practitioner to join the list. David is the course editor of the newly-launched IDM Award in Data Management and also editor of Data IQ, a journal of data governance. He is the founder of The Data Governance Forum (www.datagovernor.co.uk) and was editor of Data Strategy from its launch until January 2011.

David's blogs

Data industry heading for the rocks?, 20 Jan 2012

Google - The Next Big Marketing Failure? - 20 comments
5 good reasons why you should fall back in love with Email Marketing - 12 comments
Marketers - You're banned! - 10 comments
Opportunities & Threats: How Senior Marketers See The Future Of Social Media - 9 comments
Is Telemarketing still taboo? - 8 comments
Marketing is Broken - so what next? (How can we re-invent our marketing programmes?) - 8 comments
Marketing in the Cloud - made clear - 7 comments
Is Digital the New Direct? - 6 comments
Demand Generation - 6 comments
How to use LinkedIn for professional networking and business development - Part 1 - 6 comments

For marketers who walk the walk

David Reed M IDM | Editor | Data IQ & IDM Award in Data Management

David's blogs

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