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Felix Velarde F IDM | Managing Director | Underwired

Felix Velarde F IDM is a heavyweight in digital marketing, having founded one of the first digital agencies, Hyperinteractive, in 1994. In the past five years Felix has revolutionised the eCRM field working with clients like News International, Virgin, McCain Foods and The Economist. He is a Fellow of the Royal Society of Arts and the IDM, and has been a DMA judge since 2001.

Felix's blogs

• Why my love of Ben & Jerry’s isn’t over just yet, 21 Jul 2010
• Acronymtastic – SCRM, ECRM, CRM and the death of DM, 06 May 2010

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