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Steve Walpole M IDM | Consultant and Tutor | IDM

Former Executive Creative Director at Clark McKay and Walpole, Steve has worked in response marketing for 26 years. Prior to joining CMW in 1996 he was a founding director/partner of both GGT Direct Advertising and Lowe Direct. At GGT he was responsible for the RAC’s first web site and on-line advertising and was one of the driving forces behind two UK launches that revolutionised the financial services industry – First Direct and Marbles. Steve believes in total integration, where customers can interact with a brand at any point and that their expectations are always exceeded. Clients include Porsche, Peugeot, Renault Retail, The Partnership Card from the John Lewis Partnership, Greenbee, Beneficial Finance, marbles, Flybe, Cadbury, Transport for London, Littlewoods and Axa. Besides receiving numerous awards both here and abroad, Steve has won the overall DMA Gold twice. Steve tutors on one of the IDM's most popular courses, the Absolute Essentials of Direct & Digital Marketing.

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