For marketers who walk the walk

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Ed Weatherall M IDM | Commercial Director | Institute of Direct and Digital Marketing

Edward Weatherall is one of the founders of the global digital agency Concep, and currently the Commercial Director at the IDM. He is a regular speaker at industry conferences in digital marketing, including the IDM, IAB, PM Forum and B2B Marketing. Ed's professional focus centres around delivering business value from marketing, and to provide the vital link between marketing and the bottom line. During his career he has worked with companies such as Capgemini, IBM, SAP, Cushman and Wakefield, Bank of New York Melon and Clifford Chance. You can follow Ed on Twitter at http://twitter.com/edweatherall

Ed's blogs

Marketers – stop whining and pick up a bat!!, 07 Sep 2011
Why train marketers up when you can buy them in ready-trained?, 07 Jul 2011
Benchmarks are not the Holy Grail to email marketing, 07 May 2010

Google - The Next Big Marketing Failure? - 20 comments
5 good reasons why you should fall back in love with Email Marketing - 11 comments
Marketers - You're banned! - 10 comments
Opportunities & Threats: How Senior Marketers See The Future Of Social Media - 9 comments
Marketing is Broken - so what next? (How can we re-invent our marketing programmes?) - 8 comments
Is Telemarketing still taboo? - 7 comments
Marketing in the Cloud - made clear - 7 comments
Is Digital the New Direct? - 6 comments
Demand Generation - 6 comments
How to use LinkedIn for professional networking and business development - Part 1 - 6 comments

For marketers who walk the walk

Ed Weatherall M IDM | Commercial Director | Institute of Direct and Digital Marketing

Ed's blogs

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