You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.
It’s often difficult to answer these questions because the only information on the web is provided by those who are already using social media – hardly a representative survey. But at the IDM B2B Conference, we brought together 150 senior marketers for a day and ask them to consider the changing world of marketing. So we took the opportunity of asking them: What is the single biggest benefit of social media to your brand – and what is the single biggest obstacle to achieving it?
We have put their answers in the attached report. Free to download, it is a barometer of how social media is perceived within the world of B2B Marketing, and gives you a valuable insight into the minds of other marketers.
Download Opportunities & Threats here [pdf file 172KB]