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	<title>IDM Marketing Blog</title>
	<link>http://www.theidm.com/blog</link>
	<description>For marketers who walk the walk</description>
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		<title>Exciting new ways for digital projects to go wrong</title>
		<description><![CDATA[Two sayings sprung to mind recently as a project came to a close ‘We learn from our mistakes’ and ‘You are never too old to learn’. The glossy new corporate web site was ready to go live. We’d had the normal arguments over design, struggles to get content in on time and all the familiar tensions [...]]]></description>
		<link>http://www.theidm.com/blog/exciting-new-ways-for-digital-projects-to-go-wrong/</link>
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		<title>Why 2012 is the year you absolutely must get up to speed with mobile</title>
		<description><![CDATA[Amid the doom and gloom of the Eurozone crisis, the possible knock-on effect of double-dip recession and the ongoing carnage for many High Street retailers, we should all feel bullish about the prospects for mobile in 2012. Market leaders in most sectors now have a taste for what mobile can achieve for their business, whether growing [...]]]></description>
		<link>http://www.theidm.com/blog/why-2012-is-the-year-you-absolutely-must-get-up-to-speed-with-mobile/</link>
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		<title>Data industry heading for the rocks?</title>
		<description><![CDATA[The fate of the Costa Concordia has been seen by many in Italy as a metaphor for the country itself. A noble ship brought to disaster by a captain allegedly more interested in showing off than in the safety of his passengers. Offsetting this is the everyday heroism of ordinary people going about their jobs [...]]]></description>
		<link>http://www.theidm.com/blog/data-industry-heading-for-the-rocks/</link>
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		<title>Are events still effective marketing activities?</title>
		<description><![CDATA[If you asked any sales director in IT and telecommunications the question: are events still effective marketing activities? I believe you would receive a variation of the same response: “I think so but I don’t know for certain, I would have to ask my marketing team.”
That&#8217;s a fair response because again, I would hazard a [...]]]></description>
		<link>http://www.theidm.com/blog/are-events-still-effective-marketing-activities/</link>
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		<title>How are IBM and Cisco connecting with today’s B2B buyer?</title>
		<description><![CDATA[These are thrilling yet difficult times for B2B technology marketers. The end of 2011 finds us in a buyer’s market, having to work harder and smarter to encourage sustainable customer loyalty and brand advocacy – but also having a wealth of new tools and channels to help us achieve our goals. Guest blogger, Laura Nolan, [...]]]></description>
		<link>http://www.theidm.com/blog/how-are-ibm-and-cisco-connecting-with-todays-b2b-buyer/</link>
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		<title>10 Things I wish I&#8217;d known&#8230;</title>
		<description><![CDATA[Beverly Barker F IDM was recently awarded the prestigious IDM Educator of the Year Award for her exceptional contribution to direct and digital marketing education. A seasoned marketer with 20+ years experience and one of the leading tutors across the IDM qualifications portfolio, we asked Beverly what ten things she had learned in her career that [...]]]></description>
		<link>http://www.theidm.com/blog/10-things-i-wish-id-known/</link>
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		<title>Smart, smarter… or Smarterer? Try our digital quizzes</title>
		<description><![CDATA[You may have noticed that the IDM recently teamed up with digital quiz people, Smarterer, by compiling a couple of quizzes that test your marketing knowledge. One’s in social media, the other mobile. It’s a fun way to test yourself on what you know, and at the same time take on your colleagues in the [...]]]></description>
		<link>http://www.theidm.com/blog/smart-smarte-or-smarterer-try-our-digital-quizzes/</link>
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		<title>Is the past an indicator for success in the future?</title>
		<description><![CDATA[The question that keeps me awake at night is will the risk pay off or will I fail? I have a huge passion for digital, media and technology and before I began my current role at Nectar I worked for News International. I am sure most of you are drawing breath right now but up [...]]]></description>
		<link>http://www.theidm.com/blog/is-the-past-an-indicator-for-success-in-the-future/</link>
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		<title>Getting the IDM Summer School experience</title>
		<description><![CDATA[First we make them submit a detailed and rigorous application. If they survive the first cut, we put them through their paces in a gruelling IDM HQ boot camp. Then there&#8217;s a tense wait while the judges vote, before the very best are called back to take part in the live shows. Or, to use [...]]]></description>
		<link>http://www.theidm.com/blog/getting-the-idm-summer-school-experience/</link>
			</item>
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		<title>Marketers &#8211; stop whining and pick up a bat!!</title>
		<description><![CDATA[Marketers you need to start standing up for yourselves if you want to succeed and be taken seriously. Too many marketers are setting themselves up to fail by agreeing to requests from the business without acquiring additional support. If the business is asking you to change what you deliver, you need to ensure you have [...]]]></description>
		<link>http://www.theidm.com/blog/marketers-stop-whining-and-pick-up-a-bat/</link>
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