For marketers who walk the walk
You know the theory. Now here's the practice. If you want opinions you can trust, advice you can use and real-world experience to learn from, then there's no better collection of marketing experts than here.
Do you have the right stuff?
This was the question asked of the pilots that applied to be NASA astronauts in the 60s. The same could be asked today of applicants for B2B marketing jobs. Do you have the right stuff for the new frontier of business marketing? What skills do you need to get a job? What skills should you recruit? What skills do your team members need to develop?
1 comment | Full storyInspired and engaged at Internet World
Innovate, inspire and engage…just some of the recurring buzz words integral to both Internet World and the HRD 2012 shows last week (at Earls Court and Olympia respectively). Story telling and collaboration were key topics for each show too. I flitted between the two, which perfectly complemented each other, and were both of huge relevance for my role. HRD provided insight on constructing top notch training courses and creating the best learning experiences, and Internet World helps keep us at the top of our game, responding to and anticipating new marketing training needs and leading the way in new courses for the marketing profession.
0 comments | Full storyGood business management starts with good data management
When calculating your marketing performance, you will know for certain what each element is costing you. After all, you get invoiced for everything that happens. But do you know what the real price is of achieving those activities? Can you reliably size your market and establish what share you have in it?
0 comments | Full story10 Things I wish I’d known…
Beverly Barker F IDM was recently awarded the prestigious IDM Educator of the Year Award for her exceptional contribution to direct and digital marketing education. A seasoned marketer with 20+ years experience and one of the leading tutors across the IDM qualifications portfolio, we asked Beverly what ten things she had learned in her career that she would love to have known when she started out.
5 comments | Full storyGetting the IDM Summer School experience
First we make them submit a detailed and rigorous application. If they survive the first cut, we put them through their paces in a gruelling IDM HQ boot camp. Then there’s a tense wait while the judges vote, before the very best are called back to take part in the live shows. Or, to use the official title: the IDM Barrie Spelling Top Student Summer School! Our latest Guest Blog spot goes to Owen Lee, who graduated this summer with a University of Sussex law degree. Owen was one of the bright young things who not only made it to Summer School - but survived to write the diary…
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