Developing people, delivering performance

One of the few certainties in marketing today is that the market-place will keep changing. The only way to sustain competitive advantage is through superior and continuous development of your marketing teams and business strategy.

At the IDM we are high-technology marketers and at the cutting edge of one-to-one relationship marketing. Our mission is to supply the knowledge, skills and tools that marketers must now use to deliver better results.

To do this, we become your corporate training and development partner and use an appropriate mix of our product portfolio to meet your needs:

Skills and training audits

IDM competence auditing (MCAP)
IDM training needs analysis (TNA)

Coaching and mentoring

Developing people in a business context
On-going training support

Corporate membership

Full membership services for nominated members of staff

IDM resources

Access to IDM information, journals and research

In-company training

Off-the-shelf or tailored short courses
Bespoke training and learning solutions customised to your business
In-company certificated programmes

Consultancy services

IDM TroubleShooter consulting
IDM Strategic consulting

Qualifications

In-house qualifications from the IDM portfolio

Corporate opportunities

IDM sponsorship packages and patronage

For more detailed information, please call the corporate solutions team on +44 (0)20 8614 0273, or email corporatesolutions@theidm.com.

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Competitive marketing capability is the compound result of developing and managing the skills and practice of your people in the most effective way.

Do you know the full range and depth of marketing skills across the whole business?
Do you have an objective understanding of your competitive marketing capability?
Do you know how to maximise marketing RoI through the performance of your people?
Do you know where the critical skills gaps are – now and with respect to future marketing strategy?

If you've answered "NO" to any of the above, call Paul McCarthy, MCap Programme Director on 020 8614 0239 or email paulmac@theidm.com to arrange a confidential briefing on how MCap could improve your marketing results.