In-company qualifications

Enhance your in-house marketing training and skills development programmes with professional or tailored IDM qualification awards

The IDM can bring the benefits of its highly regarded qualifications to your organisation, as an in-company programme for groups of your employees.

In-company qualifications can take two forms:

Qualifications portfolio »

1. Professional qualifications

Providing employee cohorts with face-to-face studies leading to a full IDM diploma or certificate qualification
Subjects include direct marketing, digital (internet) marketing, integrated marketing communications, business-to-business marketing, applied marketing analytics
Digital (internet) marketing qualifications can be studied face-to-face or online

To find out more, call our professional qualifications team on +44 (0)20 8614 0271 or email qualifications@theidm.com.

2. Tailored qualifications

Providing your employees with studies leading to a bespoke award such as “The {Your organisation name} Certificate in Internet Marketing awarded by the IDM”
Can include any tailored or bespoke subject area within the IDM’s direct, data and digital marketing curriculum
Such awards combine the benefit of absolute fit of learning outcomes to business needs, backed by the rigour and kudos of the IDM as awarding body

To discuss your needs and to find out more about how in-company tailored qualifications can provide progressive learning and relevant skills development for your teams, call us on +44 (0)20 8614 0273 or email corporatesolutions@theidm.com.

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Competitive marketing capability is the compound result of developing and managing the skills and practice of your people in the most effective way.

Do you know the full range and depth of marketing skills across the whole business?
Do you have an objective understanding of your competitive marketing capability?
Do you know how to maximise marketing RoI through the performance of your people?
Do you know where the critical skills gaps are – now and with respect to future marketing strategy?

If you've answered "NO" to any of the above, call Paul McCarthy, MCap Programme Director on 020 8614 0239 or email paulmac@theidm.com to arrange a confidential briefing on how MCap could improve your marketing results.