Skills and training audits

The ability to identify and address critical gaps in marketing skills and knowledge can make or break an organisation’s competitiveness in a fast-changing marketplace.

To develop and maintain the best equipped and motivated team in the industry you need the right support. And at the IDM our mission is to supply you with that support. No other marketing training provider is better placed to help you systematically audit and augment the capabilities of your marketing team.

Competency auditing

A powerful online toolkit for evaluating modern day marketing competence – of the individual, the team, task or organisation

Training needs analysis auditing

A process used to determine the precise objectives of the training at a corporate level and on an individual delegate basis

Four specific benefits

Establish current competence:
The level of knowledge and skills within the team
Identify gaps in knowledge and skills:
Per se, and as relevant to the business environment (marketing requirements, culture, etc)
Determine individuals’ objectives and requirements from training:
To ensure that they have a degree of ownership of their own development and thus buy-in to (support) the project
Generate apposite recommendations for training:
In order to:
- Deliver the solution at an appropriate level of skills and knowledge
- Provide detailed and relevant content to meet the need
- Highlight future areas of content and development

For more detailed information, please call the corporate solutions on +44 (0)20 8614 0273, or email corporatesolutions@theidm.com.

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Competitive marketing capability is the compound result of developing and managing the skills and practice of your people in the most effective way.

Do you know the full range and depth of marketing skills across the whole business?
Do you have an objective understanding of your competitive marketing capability?
Do you know how to maximise marketing RoI through the performance of your people?
Do you know where the critical skills gaps are – now and with respect to future marketing strategy?

If you've answered "NO" to any of the above, call Paul McCarthy, MCap Programme Director on 020 8614 0239 or email paulmac@theidm.com to arrange a confidential briefing on how MCap could improve your marketing results.