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on who, why and how Maintaining your CPD helps you acquire the personal qualities required throughout your professional life by supporting and recognising your ongoing professional advancement. It can increase the personal satisfaction you gain from your work and help improve the contribution you make to the success of your organisation. How do I participate? If you are an IDM member or graduate, email your name and contact details to cpd@theidm.com or call +44 (0)20 8614 0277 for the full information pack. There is a wide range of job-related and extra-curricular activities and events that can contribute to your CPD attainment. These are not restricted to just IDM training and activities. "There are never enough hours in the marketing day. So, the most valuable aspect of the IDM CPD scheme to me is that it provides focus and gives me a very good reason to commit time to studying and improving my knowledge. I have used the opportunity provided by the IDM CPD scheme to both enhance my existing skills and for new learning." Christopher Smith M IDM
Online Marketing Manager, Autoglass "It's easy to assume that we will develop and maintain skills in our everyday work. However, intense pressure and focused effort on the task at hand is more likely to limit our appreciation of the wider environment our customers operate in. By entering into a formal CPD programme I find that I set aside time to think about, plan and positively progress my development so adding to my experience and helping me to add value." Steve Bottomley M IDM
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