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Topic introduction /
Online courseware demonstration
Online courseware demonstration for
The IDM Certificate and Diploma in Digital Marketing
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The lessons below give a snapshot of the online courseware from the Institute of Direct Marketing
’
s new Certificate and Diploma qualifications in digital marketing.
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:
Status
Assessing the impact of the internet
Lesson 1
E-communications tools
Lesson 2
Browsing versus buying
Lesson 3
Building relationships using data
Lesson 4
A communications model for digital marketing
Lesson 5
Example 'Topic summary'
Lesson 6
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