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IDM Marketing Summer School
23 - 27 June 2014


The Class of 2013Marketing is all about results. It’s a creative and dynamic discipline – and digital and direct marketing are the fastest growing sectors. Now we’re looking to find the people who will shape the future of Direct and Digital Marketing.

The IDM Summer School

The Summer School is a free-to attend, week-long introduction to marketing and takes the form of a residential course at the Institute of Direct and Digital Marketing in Teddington, south west London.

During the week you will:-

  • Visit and see in action a top London marketing agency
  • Tackle a real, live marketing brief
  • Meet influential contacts for recruitment purposes
  • Learn about all aspects of the business from its key players
  • Explore the wide-ranging careers in the profession.
  • Attend an industry networking event at a prestigious London venue.


We are inviting sponsors to apply. For information on how to participate in the 2014 Summer School, please contact Janice Pickard.

2014 sponsors include:-

DMSDMS is a direct marketing and digital agency that specialises in fundraising for charities and not for profits. From moving someone to give their first gift, to inspiring lifelong supporters to leave a legacy, we create powerful communications that inspire generosity and action. We work across all channels from good old-fashioned direct mail to DRTV, digital and mobile.

Our people work in creative, planning, studio, data, campaign management and fulfilment, and we are based in the heart of the direct marketing hotspot of Cheltenham.

GreenlightGreenlight resized jpg

Greenlight is an independent, award winning digital agency working with over 50 leading brands in 30 global markets, realising their digital fortunes through our full range of build, marketing, and measurement services.

We believe in making an impact, be that the bottom line of one of our client’s P & L’s, pushing the boundaries and developing new technologies or pumping up the volume on our Juke box, it’s what we do.

Greenlight’s Graduate Scheme offers future digital champions a unique opportunity to train with industry experts over a 12 month period.  Graduates will experience our unique culture by training in our SEO, Social & Outreach, Paid Media & Client Services divisions. 


Havas EHS is a leading UK digitally-driven creative agency, with the single-minded mission of being the best in world at creating and delivering ideas, powered by data, for the digital world.

With offices in London and Cirencester and sitting in the global Havas network, Havas EHS is built on a well-proven foundation of 25 years of world-class direct, digital, CRM and data expertise. With a clear focus of innovation and being ahead of the market the agency has created FULCRM: a bespoke approach to client needs which successfully marries data, creative and digital solutions to create effective and engaging customer experiences. If a fulcrum is the support about which a lever pivots, then FULCRM is the experience about which a brand pivots. Its clients include TSB, Simple, Dove, Unilever, easyJet, Volvo, Subway, Pets at Home, Peugeot, e.on and Tesco Clubcard.

WDMPWDMP Logo Square Cyan 2 jpg

WDMP is an award winning Direct, Digital and Social agency that turns consumer curiosity into customer value.

At WDMP we believe curiosity is a major driving force behind how consumers behave today. Curiosity is common to human beings of all ages from babyhood through to adulthood. It is curiosity that makes consumers want to explore, investigate, and learn more and the perfect storm of digital has allowed consumers to be more curious, more often, almost anytime and anywhere they are. 

WDMP is this year’s winner of the Grand Prix award at the prestigious DMA (Direct Marketing Association) Awards for its Monarch Airlines campaign, selected from amongst 38 Gold Award winners as the ‘best of the best’ in marketing across the UK.

RAPPRAPP is a full-service, integrated agency with 52 offices in 48 countries – in the UK our head office is based in Hammersmith, London. Our client solutions span above, below and through the line channels - we’re online, offline, retail, pharma, financial, fundraising, FMCG and travel and we’re always striving to be the company that clients call first.

Our heritage is in direct marketing and we are still one of the largest and most successful DM agencies in the world. We work with some of the biggest and most interesting clients around across a variety of industry sectors – Virgin Media, Pfizer, Open University, Mercedes, Barclaycard, Bacardi, Azkonobel (Dulux), Guide Dogs, Dixons, NSPCC and Cancer Research - to name but a few.


The Summer School ExperienceSummer School 2012

Something you should be part of!

The IDM Summer School selection process is tough. But if you make it, it means you’re one of only 30 – out of the hundreds that apply – that the IDM believes has the potential to go all the way. You’ll be with us for an intensive week of training, hands-on assignment work with an award-winning agency plus your chance to network with future employers. And last year many of our graduates were offered jobs as a result of their attendance!

You don’t have to be studying marketing to get a place. From history to law, from science to arts, if you’ve got what it takes, you’ll be spotted and selected.

The class of 2013

“Getting onto the IDM Summer School was a fantastic experience, we worked hard but there was lots of fun stuff too like our visit to the smart UK HQ of leading marketing agency Rapp.

We also got to work with the Principal Planner from global agency Havas EHS, putting together a pitch for the First Great Western Journeys account.

The final night’s awards party at London’s Goring Hotel was a great opportunity to meet and network with some of the biggest stars (and employers!) of the marketing world. Many of us are now working as a direct result of the week and all of us have come away with those all-important contacts in the business. There’s nowhere else we could have learned so much, from so many experts, in such a short time – make sure you apply!”

Diary of a Summer School student

What better way to find out what it’s all about, than to hear from 2 students who experienced the week’s programme themselves? Here you can read an account from Summer School students Maya Petrova, a Management and Marketing MA graduate from Herriot-Watt University, and James Barrass-Banks, a graduate from Oxford Brookes University, who both attended the 2013 Summer School.

Read Maya's blog »
Read James' blog »

The IDM Summer School: One year on

Emma Martindale, a Summer School student from 2012, reflects on her experience and gives advice for getting the most out of it.

Summer School feedback

IDM Summer School 2012

“A really varied challenging week, great speakers from different areas of the industry all with different backgrounds and openly offering advice. A real insight into the industry, hard to get anywhere else”

Nick Gale, Oxford Brookes, Business & Marketing Management

"An inspiring platform to get a real life exposure to the challenging world of direct and digital marketing.A great way to network with home of the best industry experts for career guidance and meet a variety of people, all united by the passion of marketing"

Maya Petrova, Herriot-Watt, University, Management with Marketing

We worked hard and played hard! An amazing jam packed week of marketing learning and insight. I feel much more prepared to tackle the world of marketing!

Francesca de Munnich Langford, Exeter, History

IDM Summer School feedback

“An amazing experience with such a wonderful institution! Coming from a non-marketing background I have gained invaluable insight into the industry. The organisers have created an exceptional programme and are friendly and genuinely care about all participants I encourage everyone to apply because it truly is an un miss able opportunity!”

Louis Williams, University of Exeter, Drama

The programme provides a valuable opportunity to meet key contacts for recruitment purposes.

Network with employersFeedback from employers

Each element of the programme (ie. workshop, presentation, case study briefing or visit) is hosted by a different company, and therefore you will be able to meet key executives from them and discuss career options either during a working session or at a social activity. Representatives from these companies will be holding interviews for selected graduates in the weeks following the Summer School. In addition, there are recruitment possibilities within the wider IDM network of companies.

Brands involved

Brands and agencies that our Summer School graduates have gone on to work for include:

  • ais London
  • Cancer Research UK
  • Coca Cola
  • DMS
  • DQM
  • Engine
  • Fenton
  • Flexiant
  • FlightGlobal
  • Geronimo
  • Havas EHS
  • Interbrand
  • MEC
  • MRM Worldwide
  • O2
  • OgilvyOne
  • Proximity London
  • Publicis
  • PushON digital
  • Rapier
  • Rapp
  • Reynolds Busby Lee
  • RMG Connect
  • Sony (Paris)
  • The Marketing Store Worldwide
  • Wunderman


How to apply

The Summer School selection process is tough and you’ll need to pass an assessment day to be offered a place.  But if you make it, it means you’re one of only 30 – out of the hundreds that apply – that the IDM thinks have the potential to go all the way.

To Apply, simply complete and submit an application form

The selection process

Applications are reviewed by a panel of members, and approximately 60 students will be invited to attend one of the assessment days which take place during April. The 20-30 students who perform best on the assessment day will be offered a place on the programme.

Format of the day
Assessment days start at 09.30am and end at 4.00pm. Dress code for the day is smart, ie what you would normally wear to an interview.

Assessment exercises
Assessments take the form of individual and group exercises. They include:-

  • A short one to one interview
  • A 5-minute presentation on something you are passionate about (not marketing) which can be prepared in advance
  • Initiative test. A mock situation will be outlined to you, and you will be given 10 minutes to prepare your response to it
  • 15-minute numerical written test
  • 15-minute proof-reading test
  • Group critique of creative materials. These will be supplied on the day and you will be asked to provide answers to the questions posed.

The exercises are assessed by a panel of members. The panel are all involved in direct, data and digital marketing, and have worked in agencies and/or client companies. They draw on their knowledge of the skills and qualities required to succeed in the profession, to evaluate the candidates.

Frequently asked questions

When does the Summer School take place?

Applications for the 2014 Summer School are now closed


Where will it be held?

It will take place at the IDM’s training suite in Teddington, SW London. The headquarters have purpose built training suites and facilities, and are situated 5 minutes walk from Teddington station (South West Train service into London Waterloo) and within easy access of motorway links. Please see the map for details of how to get here.

How much does it cost?

There is no fee to attend, and accommodation will be included. You will only be responsible for your travel and miscellaneous expenses.

When will the assessment days take place and where?

Assessment days will be held during April 2014 at the IDM in Teddington.

How many places are there on the programme?

A maximum of 30 places will be offered.

How do I apply?

Applications are invited now. Simply complete the online application form.

Are there any minimum requirements?

No, we do not stipulate minimum grades. The selection process covers a wide range of skills and abilities - we are looking for bright, creative and dynamic people.

I am in my second year, can I apply?

No, you need to be graduating in 2014, so you should apply next year.

I have already graduated, can I still apply?

In addition to students graduating in 2014, we will accept applications from 2013 graduates who are not yet working in marketing or who have taken a gap year.

Do I have to be studying marketing to apply?

Applications from undergraduate and postgraduate students of all degree disciplines are welcome.

When is the closing date?

12 February 2014, but applications are being accepted now.

Where can I stay during the week?

The summer school takes the form of a residential course and you will be staying nearby. Should you prefer to stay elsewhere, you may make your own arrangements but you will be liable for the cost. As the programme includes evening activities, we recommend you stay in the local vicinity.

Where are the locations of the jobs?

Opportunities are UK-wide.

Do you accept applications from students who do not hold a valid UK work permit?

Unfortunately not, as the jobs that students are prepared for are all based in the UK and students must therefore be available to start employment that year. Information on obtaining UK work permits can be found here.

Do you offer any financial assistance?

The IDM may be able to help towards costs for students travelling long distance. Applications should be made to janicepickard@theidm.combefore 31 May 2014.

I have a question not answered here, who can I ask?

Email graduateservices@theidm.comand a member of the graduate services team will be pleased to help.



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