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IDM Marketing Summer School
23 - 27 June 2014

The Class of 2013Marketing is all about results. It’s a creative and dynamic discipline – and digital and direct marketing are the fastest growing sectors. Now we’re looking to find the people who will shape the future of Direct and Digital Marketing.

The IDM Summer School

The Summer School is a free-to attend, week-long introduction to marketing and takes the form of a residential course at the Institute of Direct and Digital Marketing in Teddington, south west London.

During the week you will:-

  • Visit and see in action a top London marketing agency
  • Tackle a real, live marketing brief
  • Meet influential contacts for recruitment purposes
  • Learn about all aspects of the business from its key players
  • Explore the wide-ranging careers in the profession.
  • Attend an industry networking event at a prestigious London venue.


We are inviting sponsors to apply. For information on how to participate in the 2014 Summer School, please contact Janice Pickard.

2013 sponsors included:-

DMSDMS, a direct marketing and digital agency that specialises in fundraising for charities and not for profits. From moving someone to give their first gift, to inspiring lifelong supporters to leave a legacy, we create powerful communications that inspire generosity and action. We work across all channels from good old-fashioned direct mail to DRTV, digital and mobile.

Our people work in creative, planning, studio, data, campaign management and fulfilment, and we are based in the heart of the direct marketing hotspot of Cheltenham.

fentonFenton opened its doors in 1982 to create issue campaigns that serve the public interest. We have been part of some of the defining movements of the past quarter century, from ending apartheid to curbing global warming. Today, Fenton is one the world’s largest public interest communications firm with offices in New York, Los Angeles, San Francisco, Washington, D.C. and London. We combine decades of expertise with creativity and innovation to accelerate progress on today's most pressing global challenges.

Fenton Europe was launched in July 2012, Fenton announced the appointment of leading academic, campaigner, and thinker Professor Noreena  Hertz, as its UK Chairman and in November 2012 it appointed ex-Downing Street adviser, Jo Gibbons.   Elly Woolston is MD and Steven Dodds is Chief Officer for Insight and Strategy.

Clients in London include the Bernard van Leer Foundation, the Dutch foundation whose mission is to improve opportunities for children up to age 8 growing up in socially and economically difficult circumstances; The Gender Equality Project, the only globalbusiness certification for gender equality; andThe Climate Group, an independent, not-for-profit organization working to inspire and catalyze leadership for a Clean Revolution: a low carbon future that is smarter,

Hallam InternetEstablished in 1999, Hallam Internet Limited is the leading Internet Marketing Agency in Nottingham. Whether you need Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Email Marketing, a Website Review, Social Media Marketing or training for yourself or your team, you can be sure that you’re in safe hands with Hallam Internet’s experts. We pride ourselves on being plain-speaking, straight talking folk, who’ll give you the facts in a way you’ll understand – warts and all. Don’t let anyone tell you that online marketing is a ‘dark art’. It’s a science and we’re the experts. We only practice ethical techniques to ensure you succeed on the Internet.

HAVAS EHSHavas EHS, one of the largest marketing agencies in the South West. They're in the business of producing great creative work that gets results – across digital, data and direct. And also work with brands like Volvo, Diageo, easyJet, Subway, First Great Western and Premier Inn. Havas EHS have people working in creative, planning, campaign management, digital media & technology and data, and have picked up plenty of industry awards recently – from gold at the DMAs to Marketing magazine’s Direct Agency of the Year.

OgilvyOgilvyOne London, Established in 1972 as Ogilvy & Mather Direct, OgilvyOne London is now one of the UK's leading direct/customer relationship-marketing agencies with a uniquely integrated approach to one-to-one communication. A pioneer in digital since the mind-1980s, OgilvyOne London also has the distinction of having the industry's only in-house, fully integrated digital media planning and buying agency, neo@ogilvy, ranked the UK's fourth-biggest digital media agency by New Media Age magazine, with billings of over £55m.

Part of the OgilvyOne Worldwide network - itself the world's largest one-to-one communications agency, with 150 offices in over 90 countries -  OgilvyOne London has an enviable list of domestic and international blue-chip clients, including British Airways, BT, British Gas, American Express, BUPA, Cisco, ActionAid, InterContinental Hotels Group, Zurich, Unilever and IBM. In February 2011 it added yet another prestigious name to its roster – the Drinkaware charity. OgilvyOne's vision is to move markets,  to develop brand value through ideas but also move the brands and the organisations behind them into new territories. Whether in digital, direct mail, consulting or data analysis, OgilvyOne is uniquely focussed on unlocking customer value in everything it does, and is the living embodiment of David Ogilvy's famous rallying cry, "We sell or else".

RAPPRAPP is a full-service, integrated agency with 52 offices in 48 countries – in the UK our head office is based in Hammersmith, London. Our client solutions span above, below and through the line channels - we’re online, offline, retail, pharma, financial, fundraising, FMCG and travel and we’re always striving to be the company that clients call first.

Our heritage is in direct marketing and we are still one of the largest and most successful DM agencies in the world. We work with some of the biggest and most interesting clients around across a variety of industry sectors – Virgin Media, Pfizer, Open University, Mercedes, Barclaycard, Bacardi, Azkonobel (Dulux), Guide Dogs, Dixons, NSPCC and Cancer Research - to name but a few.

ReynoldsbusbyleeReynoldsBusbyLee, a consultancy specialising in customer experience, customer contact and consultancy. They work with a range of organisations from Bupa, Laithwaites Wine and Cocosa (a high end, fashion e-tailer), to charities such as
Care International, VSO and The National Autistic Society.

The Summer School ExperienceSummer School 2012

Something you should be part of!

The IDM Summer School selection process is tough. But if you make it, it means you’re one of only 30 – out of the hundreds that apply – that the IDM believes has the potential to go all the way. You’ll be with us for an intensive week of training, hands-on assignment work with an award-winning agency plus your chance to network with future employers. And last year many of our graduates were offered jobs as a result of their attendance!

You don’t have to be studying marketing to get a place. From history to law, from science to arts, if you’ve got what it takes, you’ll be spotted and selected.

The class of 2013

“Getting onto the IDM Summer School was a fantastic experience, we worked hard but there was lots of fun stuff too like our visit to the smart UK HQ of leading marketing agency Rapp.

We also got to work with the Principal Planner from global agency Havas EHS, putting together a pitch for the First Great Western Journeys account.

The final night’s awards party at London’s Goring Hotel was a great opportunity to meet and network with some of the biggest stars (and employers!) of the marketing world. Many of us are now working as a direct result of the week and all of us have come away with those all-important contacts in the business. There’s nowhere else we could have learned so much, from so many experts, in such a short time – make sure you apply!”

Diary of a Summer School student

What better way to find out what it’s all about, than to hear from 2 students who experienced the week’s programme themselves? Here you can read an account from Summer School students Maya Petrova, a Management and Marketing MA graduate from Herriot-Watt University, and James Barrass-Banks, a graduate from Oxford Brookes University, who both attended the 2013 Summer School.

Read Maya's blog »
Read James' blog »

The IDM Summer School: One year on

Emma Martindale, a Summer School student from 2012, reflects on her experience and gives advice for getting the most out of it.

Summer School feedback

IDM Summer School 2012

“A really varied challenging week, great speakers from different areas of the industry all with different backgrounds and openly offering advice. A real insight into the industry, hard to get anywhere else”

Nick Gale, Oxford Brookes, Business & Marketing Management

"An inspiring platform to get a real life exposure to the challenging world of direct and digital marketing.A great way to network with home of the best industry experts for career guidance and meet a variety of people, all united by the passion of marketing"

Maya Petrova, Herriot-Watt, University, Management with Marketing

We worked hard and played hard! An amazing jam packed week of marketing learning and insight. I feel much more prepared to tackle the world of marketing!

Francesca de Munnich Langford, Exeter, History

IDM Summer School feedback

“An amazing experience with such a wonderful institution! Coming from a non-marketing background I have gained invaluable insight into the industry. The organisers have created an exceptional programme and are friendly and genuinely care about all participants I encourage everyone to apply because it truly is an un miss able opportunity!”

Louis Williams, University of Exeter, Drama

The programme provides a valuable opportunity to meet key contacts for recruitment purposes.

Network with employersFeedback from employers

Each element of the programme (ie. workshop, presentation, case study briefing or visit) is hosted by a different company, and therefore you will be able to meet key executives from them and discuss career options either during a working session or at a social activity. Representatives from these companies will be holding interviews for selected graduates in the weeks following the Summer School. In addition, there are recruitment possibilities within the wider IDM network of companies.

Brands involved

Brands and agencies that our Summer School graduates have gone on to work for include:

  • ais London
  • Cancer Research UK
  • Coca Cola
  • DMS
  • DQM
  • Engine
  • Fenton
  • Flexiant
  • FlightGlobal
  • Geronimo
  • Havas EHS
  • Interbrand
  • MEC
  • MRM Worldwide
  • O2
  • OgilvyOne
  • Proximity London
  • Publicis
  • PushON digital
  • Rapier
  • Rapp
  • Reynolds Busby Lee
  • RMG Connect
  • Sony (Paris)
  • The Marketing Store Worldwide
  • Wunderman


How to apply

The Summer School selection process is tough and you’ll need to pass an assessment day to be offered a place.  But if you make it, it means you’re one of only 30 – out of the hundreds that apply – that the IDM thinks have the potential to go all the way.

To Apply, simply complete and submit an application form

The selection process

Applications are reviewed by a panel of members, and approximately 60 students will be invited to attend one of the assessment days which take place during April. The 20-30 students who perform best on the assessment day will be offered a place on the programme.

Format of the day
Assessment days start at 09.30am and end at 4.00pm. Dress code for the day is smart, ie what you would normally wear to an interview.

Assessment exercises
Assessments take the form of individual and group exercises. They include:-

  • A short one to one interview
  • A 5-minute presentation on something you are passionate about (not marketing) which can be prepared in advance
  • Initiative test. A mock situation will be outlined to you, and you will be given 10 minutes to prepare your response to it
  • 15-minute numerical written test
  • 15-minute proof-reading test
  • Group critique of creative materials. These will be supplied on the day and you will be asked to provide answers to the questions posed.

The exercises are assessed by a panel of members. The panel are all involved in direct, data and digital marketing, and have worked in agencies and/or client companies. They draw on their knowledge of the skills and qualities required to succeed in the profession, to evaluate the candidates.

Frequently asked questions

When does the Summer School take place?

The next summer school runs from 23 to 27 June 2014.

Where will it be held?

It will take place at the IDM’s training suite in Teddington, SW London. The headquarters have purpose built training suites and facilities, and are situated 5 minutes walk from Teddington station (South West Train service into London Waterloo) and within easy access of motorway links. Please see the map for details of how to get here.

How much does it cost?

There is no fee to attend, and accommodation will be included. You will only be responsible for your travel and miscellaneous expenses.

When will the assessment days take place and where?

Assessment days will be held during April 2014 at the IDM in Teddington.

How many places are there on the programme?

A maximum of 30 places will be offered.

How do I apply?

Applications are invited now. Simply complete the online application form.

Are there any minimum requirements?

No, we do not stipulate minimum grades. The selection process covers a wide range of skills and abilities - we are looking for bright, creative and dynamic people.

I am in my second year, can I apply?

No, you need to be graduating in 2014, so you should apply next year.

I have already graduated, can I still apply?

In addition to students graduating in 2014, we will accept applications from 2013 graduates who are not yet working in marketing or who have taken a gap year.

Do I have to be studying marketing to apply?

Applications from undergraduate and postgraduate students of all degree disciplines are welcome.

When is the closing date?

12 February 2014, but applications are being accepted now.

Where can I stay during the week?

The summer school takes the form of a residential course and you will be staying nearby. Should you prefer to stay elsewhere, you may make your own arrangements but you will be liable for the cost. As the programme includes evening activities, we recommend you stay in the local vicinity.

Where are the locations of the jobs?

Opportunities are UK-wide.

Do you accept applications from students who do not hold a valid UK work permit?

Unfortunately not, as the jobs that students are prepared for are all based in the UK and students must therefore be available to start employment that year. Information on obtaining UK work permits can be found here.

Do you offer any financial assistance?

The IDM may be able to help towards costs for students travelling long distance. Applications should be made to janicepickard@theidm.combefore 31 May 2014.

I have a question not answered here, who can I ask?

Email graduateservices@theidm.comand a member of the graduate services team will be pleased to help.


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