The all-new IDM Marketing Guide: A 'helping-hand' for 'hands-on' marketers
The IDM Marketing Guide covers every aspect of direct, data and digital marketing, from creative to print, email to the internet, catalogues to envelopes. No aspect of the online or offline marketing communications process is left untouched, unexplored or unexplained.
Consult the experts before you take the big decisions
This major publication is an invaluable source of objective advice. It explains the key considerations and cost implications for each key stage in the marketing process. Use it to improve the way you develop your plans, quantify your budget and support your proposals, and to help evaluate and refine those submitted to you.
No one publication can ever present all there is to know about direct, data and internet marketing. But this is as close as any gets!
Distills the cumulative knowledge of more than 50 leading marketing practitioners
230+ practical checklists that no marketer should work without
250+ great tips from the most respected names in modern marketing
80+ successful case studies to learn from and borrow ideas from
Jargon-busting glossary of hundreds of marketing terms
Free accompanying CD-ROM version
We've made it even easier for you to access the wealth of knowledge contained in the Guide while you're on the go. Every order for the full printed set comes with a free accompanying CD-ROM that contains an exact copy of the three volume Guide. With fully searchable chapter PDFs, you can keep the Guide close at hand wherever your work or studies take you.
30-day no risk trial
Why not let your team see how incredibly useful the IDM Marketing Guide proves to be – let them use the guide on a 30-day trial. Then if they can bear to let it go, simply return it to us, in a re-saleable condition together with the CD and we’ll give you a full refund.
Prices
The IDM Marketing Guide is £95 per printed set of three volumes plus post, packing and handling:
UK mainland, one set:
£10.95
UK mainland, two or more sets:
POA. Call +44(0)20 8614 0277
Worldwide:
POA. Call +44(0)20 8614 0277
"An essential resource for any company that wants to ensure its marketing staff have best practice advice at their finger-tips!"
Simon Lawrence Founder and CEO, Information Arts
27 Nov 2007
Order your copy of the IDM Marketing Guide With contributions from more 50 leading marketing practitioners; 230+ checklists; 250+ tips from the most respected names in modern marketing; 80+ case studies; and jargon-busting glossary. Across three volumes, 58 chapters and 1,800 pages.
+44 (0)20 8614 0277