Developing marketing capabilities, delivering performance
Our mission
To deliver capability programmes to ensure your marketers have the right knowledge, skills and tools to meet your business needs.
Are you looking for a partner to help build greater digital, data and direct marketing confidence and competence across your business?
How can the IDM help?
We will work with you to identify and understand the opportunities that will help you achieve your business goals. From conducting skills and training audits, implementing full marketing training programmes to marketing advisory services.
- IDM competance auditing (MCAP)
- Skills gap and training needs analysis (TNA)
- Strengths and weekness analysis
- Talent management programmes
Chris Schaumann, Director, Expertise and Capability Development, Nokia Global Marketing
- Blended training and learning solutions customised to your business
- Tried and tested IDM training methods and tutors
- Ongoing development and coaching
Mitesh Mistry, Head of Consumer, Planning and Decisioning, Everything and Everywhere
- Research and planning
- Strategy development
- Technical solutions
How important are marketing skills to keep businesses competitive? View the IDM interview with senior personnel who leverage marketing capabilities to deliver business success at some top UK brands.
