Consultancy services
Increasingly the IDM is asked to support clients with research and planning, strategy development and execution. In response, our consultancy services have been developed to offer effective solutions that help solve tactical and strategic problems.
One of the few certainties in marketing today is that the market place will keep changing. The only way to sustain competitive advantage is through superior and continued development of marketing and business strategies. Maybe you would like to increase your quality responses, improve targeting, build your brand perception or just be sure you are doing the right thing and not missing a trick.
Design to suit your specific business requirements
Whatever your needs, whether it be flexible quick-win, hassle-free, friendly advice lasting a few days (IDM Troubleshooter) through to full strategic integration and marketing consultation lasting a few months or more (IDM Consulting Ltd*).we have a network of consultants to help you to improve your business performance.
Our services are delivered by IDM experts with proven track records, where independence and confidentiality are assured. They can provide insights and practical solutions across the spectrum of marketing practice:
- Direct marketing audit to benchmark your organisation’s performance against best practice
- Examining your marketing planning to develop a more efficient framework
- Developing strategic options and plans to achieve your business objectives
- Agency retention and selection services
- Developing a direct marketing approach to developing customer relationships through the new electronic channels
- Preparing organisational development plans and structures
- Managing a database development or analysis project
- Ensuring total compliance with data protection laws
