Coaching and Mentoring

Realise your full potential with a little help from an IDM coach. Coaching is a proven technique that enhances personal effectiveness & performance.

At the IDM we recognise that a Personal Development Plans (PDPs) should be as much about your personal performance, as it is about your technical skills.

Developing people and improving performance go hand-in-hand. Our Coaching and Mentoring scheme provides qualified coaches who talk your language, build your confidence and are focussed on developing your potential.

The IDM’s Coaching and Mentoring Service is concerned with individual performance in a business context.

What is coaching and how does it differ from mentoring?

Coaching is an ongoing process designed to help individual employees to gain greater competence and overcome barriers to improving performance. Coaching concentrates on supporting growth in terms of professional development by challenging, encouraging and motivating the individual towards achieving their goals.

Plus, it’s a great way to help embed key learning outcomes from a training event and can help to facilitate business change development programmes.

A coach acts as an objective outsider, a sounding board in an ongoing one-to-one relationship.

A mentor acts more as a role model and advisor, sharing experiences and often suggesting courses of action rather than helping the individual identify the solution for themselves. They don’t teach, train or instruct.

The IDM works on a confidential basis, providing coaches to work with both client and agency organisations, .Clients tell us that where we add real value is in being able to provide qualified and experienced business coaches who understand their business environment.

Contact us

"Upbeat training style was backed up with insightful anecdotes, energising case studies, thorough industry knowledge and relevant course materials - the sum of which armed my team with the necessary information for writing for digital media. I thoroughly recommend the course to writers and marketers."

Russell Coburn
Head of Online Content and Copywriting
Sony Computer Entertainment Europe

 
Expert marketing training
 
In this section


Log in

Log in
Forgotten password?
By selecting the 'Remember me' option you will be giving the IDM consent to place a permanent cookie on your device