MCap – the 60-second pitch!
MCap is a service from the IDM that's designed to help businesses maximise return on marketing investment through improved marketing capability.
The MCap service assesses the skills and practice of an organisation's marketers. It identifies the strengths and weaknesses that will enable the right training and development decisions to be made.
MCap ensures that, in today’s tough budgetary climate, an organisation has the right people in the right places with the right blend of up-to-date skills, who are consistently applying best practice.
Marc Michaels, Director of Direct Marketing, COI, and member of the IDM Council of Management, which has supported the development of MCap, observes:
"Of all the investments marketers make, it is their investment in people and skills that they probably least understand. The IDM's MCap service will help marketers to measure the skills their people have, providing deeper insight into the capabilities of their marketing teams and helping them to target improvements in skills and practice to have greatest impact on performance. This service will help many organisations improve their marketing results through developing and nurturing more highly capable marketing people."
MCap will assist marketing leaders by:
- Drawing a detailed map of the organisation's current marketing capability
- Identifying and prioritising important skills gaps and locating key strengths
- Measuring individual and organisational practice
- Giving accurate insight to target training and development solutions in the right skills for the right people
- Helping, therefore, to drive better performance and results
Uniquely, the IDM MCap database features more than 400 measurable marketing standards, underpinned by 3,000 enablers of modern, accountable marketing practice.
MCap measures and helps an organisation manage its greatest asset – its people. It provides a framework by which the marketing team can stay ahead of the competition in the key capabilities.
The IDM expects the MCap database to build into a comprehensive skills and practice benchmarking tool.
For more, call Paul McCarthy, MCap Director, on +44 (0) 020 8614 0242 or email paulmac@theidm.com.
