Capabilities & skills audits
In today's competitive business environment, marketers need to be able to rapidly identify and react to new opportunities. This requires building and sustaining appropriate marketing capabilities linked directly to the organisation's strategic and economic objectives.
The IDM works with you to translate business strategy into a marketing capability strategy. Since we recognise that knowing what skills you currently have or may need in the future is difficult to assess, we have developed MCap, a marketing capabilities assessment tool designed to help organisations develop a picture of their current capabilities, competencies and skills.
How will MCAP assist marketing leaders
MCap measures and helps an organisation manage its greatest asset – its people. It works like a training audit to assess both the skills and practices of an organisation’s marketers to help leaders identify the business’ capability strengths and weaknesses. The consultative outputs and analysis enable the right training and development decisions to be made and keep your marketing team ahead of the competition.
MCap will help you:
- draw a detailed map of your organisation’s current marketing capability
- identify and prioritise important skills gaps and locate key strengths
- measure actual practices of both the individual and organisation
- give accurate insight to provide the right training and development solutions for the right people
- assist and feed into structured talent management programmes
- develop effective succession planning and management strategies
- help therefore, to drive better performance and results
By combining, the generic national occupational standards (developed by the MSSSB) and our own professional curriculum, the IDM database uniquely features more than 400 measurable marketing standards, underpinned by 3,000 enablers of modern, accountable marketing practice.
Find out more about Mcap and Skill Audits and how the IDM can help you.
"Of all the investments marketers make, it is their investment in people and skills that they probably least understand. The IDM's MCap service will help marketers to measure the skills their people have, providing deeper insight into the capabilities of their marketing teams and helping them to target improvements in skills and practice to have greatest impact on performance. This service will help many organisations improve their marketing results through developing and nurturing more highly capable marketing people."
Marc Michaels, Director of Direct Marketing, COI, and member of the IDM Council of Management, which has supported the development of MCap
