IDM training portfolio
Our training portfolio is extremely comprehensive and covers every key aspect of direct, data and digital marketing.
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Digital marketing
- Understanding the digital arena and what is possible
- Designing and developing websites
- Effective utilisation of digital tactics such as search engine optimisation, online advertising, email marketing
- Integrating online and offline activity
Planning and strategy
- Analysing resources and evaluating customer acquisition and retention strategies
- Calculating lifetime value
- Budgeting, forecasting, using direct marketing economics, results analysis and return-on-investment calculations
- Controlling budgets
Media
- Planning the right combination of responsive media, both online and offline
- Reviewing the pros and cons of each medium and developing effective test programmes
- Evaluation and research
- Managing list broking, media planning and buying
Creativity
- The role of accurate and comprehensive briefing
- Guidelines for effective copy and design
- Practical advice about print and production for online and offline activity
- Evaluating creative work in all media
- Brand and proposition development
Understanding customers
- From identifying to satisfying and exceeding customer needs
- Implementing CRM, e-CRM
- Effective customer service programmes and systems
Database utilisation
- Looking at marketing information systems for lead generation, customer profiling, cross- and up-selling opportunities
- Building customer loyalty or segmentation techniques to fine-tune your targeting and analysis
- Designing tests and understanding statistical models
- Regulation - ensuring your organisation follows relevant legislation and codes of practice
Campaign management
- Getting the best from suppliers through effective briefing and scheduling
- How to spot early warning signs and keep campaigns on track
- How and when use inbound and outbound telemarketing effectively
- Conducting post-campaign analysis on financial performance
Regulation
- Ensuring your organisation follows relevant legislation and codes of practice, such as the Data Protection Act and the mailing, phone and fax preference services
To find out more detailed information, please call us on +44 (0)20 8614 0273, or email corporatesolutions@theidm.com.
